Head of Digital Marketing and Communications
Job benefits
Flexible work hours
Productivity curve is not something steady and consistent as it depends on each person's unique traits and preferences. At our company, as long as your team is in sync and your goal is hit, you can flexibly decide when you want to work.
Remote work options
Thanks to technology, we no longer have to be physically present at the office to be productive. Joining our company allows you to work anywhere without place-constraint.
Free food & beverages
Avoid wasting time and energy to buy food at the restaurant or hawker center by yourself. We'll provide the best food for you and your team. Make better use of your valuable time to rest, bond, and do other things that matter to you.
Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
Skills
Job description for Head of Digital Marketing and Communications at Pt Kals Corpora Indonesia
Responsibilities:
- Build, plan and implement all digital marketing strategies
- Manage and oversee different digital marketing channels
- Able to coordinate with Google, Facebook, agency, or other third-party teams to find out the technical problem and the solution of the problem
- Measure ROI and KPIs of the company’s digital marketing strategies
- Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all digital channels such as Social Media, SEO, SEM
- In-depth knowledge of Digital Platforms (Instagram, TikTok, Youtube, Facebook)
- Lead internal team and external agencies to deliver the best performance across digital channels
- Build and execute a cross-platform customer acquisition strategy (i.e., the right platforms, with the right message, to the right audiences) and a performance-driven media plan with specific ROI goals
- A track record building and leading a team that drives efficient growth
- Research competition, investigate benchmarks, provide suggestions for improvement and provide ideas to stand out for all digital advertising channels
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Plan and manage Livestream strategy
Requirements:
- Minimum Bachelor’s Degree in Marketing/Digital Technology or similar fields are favorable
- Solid 8 years experience as Digital Marketing Manager. Past experience at a digital advertising agency/tech company/multinational company will be preferred
- Google Ads Search and Display certified
- Excellent copywriting skills
- Recent experience with hands-on development and optimization of large-scale online acquisition campaigns (not agency managed)
- Proven experience developing and scaling new digital programs, as well as monitoring and refining existing programs to meet the company's objectives, strategies, and forecasts
- Solid knowledge of analytics/campaign performance measurement
- Proven ability to manage budgets and attention to detail
- Leadership skills with the ability to set and prioritize goals
- Effective time management skills and the ability to multitask
- High competence in project and stakeholder management
- Excellent interpersonal, written, and oral communication skills
- Thrive in matrix environments and are adept at building relationships with different stakeholders
- Strong work ethic, leadership skill, and strategic vision
- Excellent written and verbal communications skills, with the ability to interact appropriately with people across different functions and multiple levels across the organization
- Naturally inclined to self-motivate, take initiative, and work efficiently
- Knowledge of metaverse
About the company
Established in 2015, PT Kals Corpora Indonesia is a company founded by Indonesian public figures. Operating three brands covering Muslim fashion (ZM Zaskia Mecca & BIA by Zaskia Mecca) and halal cosmetics (ZAM). Our vision is to become the leading halal lifestyle company that includes modest fashion, halal cosmetic & skincare, halal travel, and syariah oriented financial service in Southeast Asia.
Office address
Jl. Moh Kahfi 1 No. 55, Jagakarsa
