- Establish best practices in digital marketing.
- Set digital marketing strategies using all necessary tools.
- Research the latest digital tools and interactive trends.
- Research products, services, and current strategies to identify new opportunities.
- Map out how digital assets will be optimized for business results.
- Analyze customer and user data.
- Define and create integrated digital strategies for digital events/campaigns.
- Evaluate and implement improvements on digital strategy.
- Keep up-to-date with the audience’s preferences and proactively suggest new campaigns.
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
- Identify advertising needs.
- Analyze and report on digital campaigns.
Requirements
- Degree in advertising, marketing, communication science or equivalent.
- Proven work experience as a Digital marketing strategist.
- Firm grasp of emerging digital tools.
- Thorough understanding of digital touchpoints.
- Possess broad knowledge of best digital practices.
- Insightful and perceptive.
- Experience implementing and optimizing Google Adwords campaigns.
- Solid knowledge of web analytics tools like Google Analytics.
- Hands on experience with online marketing tools and practices.
- Excellent verbal and written communication skills.
- Excellent interpersonal skills.