Digital Marketing
Job benefits
- Health and wellness benefits
- Medical coverage
- Personal development benefits
- Team building events
- Others
Must have skills
Job description for Digital Marketing at Asus Technology (vietnam) Co.,ltd
Benefits
Great performance makes great income! To the team of ASUS, you will get:
· A Dynamic environment with positive teammates & growth mindset culture
· Competitive income with 13th-month salary; quarterly bonus based on performance
· Health & wellness with health insurance & annual health check
· Company trip, teambuilding & other benefits
Role overview
As a Digital Marketing specialist, you will be responsible for promoting ASUS brands & products in the company's online channels and engaging with ASUS online community to build brand awareness and loyalty. In addition, you will be responsible for setting up, implementing, optimizing, and managing the overall company's digital marketing strategy. As a result, you will play a crucial role in achieving the company's business goals and objectives and report directly to Digital Marketing Manager & Marketing Director.
Responsibilities
In your daily duties, you will:
Social Media & Community Management
· Write engaging copy promoting brand and products on relevant social media platforms (Facebook, Instagram, YouTube, Tiktok, Forum...). Plan social content, and maintain the content calendar, ensuring social media content is regular, relevant, and engaging
· Engage with Fans and Followers to build relationships with the community and encourage engagement
· Monitor the success of the community and social media in terms of the overall marketing strategy
· Weekly reporting on social media content performance, user behaviors & engagements within the community
Digital Media Buy
· Develop and execute digital campaigns across channels to drive brand awareness, user engagement, traffic, and sales conversions.
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Develop, execute & monitor media buy strategies, including timings and cost breakdowns, aligning with marketing strategy.
Website Management
· Monitor website appearances update the content of product page, banners. Ensure product campaign pages are ready for its market launch schedule
· Manage CMS, working with webmaster and editors to ensure it's meeting the needs of the marketing strategy
· Analyze analytics data to learn how users interact with your site
· Identify improvement areas in website performance in user experiences, SEO, content, images... and optimize it.
Insights, Digital Performance Analysis
· Analyze data, research the target audiences and manage budgets, pacing, and performance to goals
· Actively explore, research, collect information on digital marketing trends in ongoing projects /campaigns to find new ways to optimize digital marketing campaigns.
· Keep track of brand/product online awareness and customer references providing actionable insights to the marketing team.
Requirements
· 2+ years experience in Digital Marketing. Previous experience on working in e-commerce industry or digital agency is a plus
· Familiar with marketing across multiple channels and types including social, advertising, email, conversion rate optimization, website & marketing audits, strategy & tactics.
· Consumer's centricity & understanding of their needs / preferences
· Full understanding of Google Ads, Facebook Ads, Local Ad Networks... Google Advertising, Facebook blueprints certification is preferable
· Creative, passion for social media, eager to stay on top of the trends
· Solid knowledge of website analytics tools & customer data platforms with strong analytical skills and data-driven thinking
· Experience in performance-based marketing with demonstrated understanding of digital KPIs (CPA, CPI, CPC, ROI...)
· Very comfortable with data analysis and enjoy working with data to understand performance, optimize campaigns, measure results and make decisions
· Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment and with tight timelines
· Excellent communication, collaboration & writing skills
· Excellent command of MS Office
· Knowledge in 2D design (Illustrator, Photoshop, Corel Draw) is a plus
· Fluent in English
About the company
ASUS - In Search of Incredible
ASUS is a worldwide top-three consumer notebook brand that creates innovative technology to deliver a seamless, joyful digital life for everyone.
Our story began 29 years ago on a journey to create the world’s best motherboards. From those humble beginnings, ASUS quickly grew to become the world’s best-selling and most award-winning motherboard brand. Over the years, ASUS has developed a range of leading-edge solutions. ASUS has now a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, the company won 4,385 international & prestigious awards. Last year, ASUS was recognized as the most valuable Taiwanese brand by Interbrand for the third consecutive year, and we were named among the World’s Most Admired Companies by Fortune magazine.
ASUS has more than 17,000 employees worldwide, including a world-class R&D team of more than 5,500 engineers.
Our VN head office in Ho Chi Minh City is a vibrant and stimulating place to work. The ASUS brand spirit of In Search of Incredible and our passion for innovation help us deliver the incredible in everything we do. We love talking to our partners about how best to market our exciting new products. Our culture is one of collaboration among people with can-do attitudes.
ASUS offers great advancement opportunities. We are now seeking for dynamic, talented and career-minded individuals to expand our business in Vietnam. If you believe that you have the skills to succeed in a fast paced environment, please email your CV & resume now.
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