Job Requirements
Skills
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Job description for Digital Marketing Strategist at Besthostels Indonesia
- Build, plan and implement the overall digital marketing strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build and inbound marketing plan
- Using social media marketing tools to create and maintain the company’s brand
- develop social media marketing campaigns
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
- Monitor competition and provide suggestions for improvement
- Minimum 2 years of experience as a Digital Marketing Strategist or similar role
- Minimum 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2 years of hands-on experience with SEO/SEM, Google Analytics, and CRM software
- Critical thinker and problem-solving skills
- Proven work experience as a Social media manager.
- Hands-on experience in content management.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image, and video)
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies, or relevant field
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