Job Requirements
1 - 3 years of experience
This job post is managed by
karenong
Last active 2 years ago
Skills
Job description for Digital Marketing Executive at Beauty One International Pte Ltd
Partner with the brand manager to define and create digital marketing campaigns and tactics
From kickoff to deployment for SEM, SEO, Facebook, YouTube and other Performance campaign (PPC, CPC, CPL), including managing timeliness, overseeing creative development, executing and optimizing the campaign.
Coordinate and produce content for social media accounts
Plan and manage paid search and paid social campaigns.
Provide analysis and recommendations in coordination with elements and structure of websites and webpages.
Optimize copy and landing pages for search engine marketing or facebook campaigns.
Research and implement search engine optimization recommendations.
Recommend changes to website architecture, content, linking and other factors improve company’s positions for target keywords.
Provide ongoing reporting and analytics and provide guidance for campaign optimization
Analyze post campaign results and derive action plans to achieve better KPI results (Cost per Lead)
All other marketing functions as assigned by supervisor
Requirements:
1. Proven working experience in digital marketing
2. Demonstrable experience leading and managing SEO/SEM, email, social media, and online display advertising campaigns
3. Experience with A/B and multivariate experiments
4. Knowledge of website analytics tools (Google Analytics, WebTrends)
5. Experience in setting up and optimizing Google Adwords campaigns
6. Experience in optimizing landing pages and user funnels is a plus
7. Knowledge of HTML, CSS, and JavaScript is a plus