Job Requirements
Skills
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Job description for CRM Specialist at Glints
- Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email,web push, and in-app push)
- Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc
- Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best customer experience.
- Collaborate with marketing teams and across teams, including product, engineering, and data to achieve the collective CRM vision.
- Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
- Add tech savvy
- At least 2 years of hands-on experience in performance/paid marketing
- Analytical mindset with exceptional critical thinking capabilities.
- Familiar with CRM tools (e.g. MoEngage, MailChimp, CleverTap, etc)
- Strong online marketing strategy (audience understanding, channels knowledge, conversion rate optimization).
- Problem-solver, critical and logical thinker, and fast-learner.
- Strong communication skills to build & maintain collaborative relationships with the stakeholders and to share the reports & insights of the campaign performance.
- Fluent in english.
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