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Remote work options
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Job description for CRM Manager at Glints
- Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email,web push, and in-app push)
- Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc
- Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best customer experience.
- Collaborate with marketing teams and across teams, including product, engineering, and data to achieve the collective CRM vision.
- Spotting ways to improve usage of the CRM tool through automating tasks & flows.
- Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
- Troubleshooting user or software errors that inhibit the efficiency of the interaction between people and technology.
- Key strategic role & contributor: you will have a chance to create and execute CRM Campaign Management as part of the Growth Team.
- Work with a regional team: you will have a chance to join a young dynamic team where you can give you an opportunity to work across functional teams around the region.
- At least 3 years of CRM campaign management experience
- Analytical mindset with exceptional critical thinking capabilities.
- Familiar with CRM tools (e.g. MoEngage, Netcore, CleverTap, Braze, Insider etc)
- Strong online marketing strategy (audience understanding, channels knowledge, conversion rate optimization).
- Problem-solver, critical and logical thinker, and fast-learner.
- Strong communication skills to build & maintain collaborative relationships with the stakeholders and to share the reports & insights of the campaign performance.
- Fluent in english.
- Relentlessly Resourceful: Whatever it takes, just make it happen (ethically)
- Integrity: Have courage, be guided by the truth, don’t be afraid
- Impact: Missionaries, not mercenaries
- Beginners’ Mindset: Stay humble, don’t be attached to ego
- Customer Obsessed: Customers First
- Ownership: Care intensely about the mission and take responsibility
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