Content Marketing Lead
Skills
Job description for Content Marketing Lead at Doyobi
About us:
Doyobi helps kids learn the skills to make their way in the world.
We come up with highly interactive, challenge-based learning experiences in the metaverse that nurture curiosity, creativity and a growth mindset. The virtual, collaborative and task-oriented nature of the Doyobi metaverse allows children to learn without them even realising it, taking classroom engagement to the next level. Our ultimate goal is to equip every child with the learning skills to thrive in a world where change happens exponentially.
About the role:
We’re currently looking for a creative soul who takes pride in dreaming up quality content that resonates with the intended target audience. As the Content Marketing Lead, your role will be to strategise and execute on content angles that drive customer acquisition, positioning Doyobi as a thought leader and top-of-mind brand for developing 21st-century skills in kids. If you’re a witty and fun-loving logophile, we would love to have you!
What excites you about the role:
- Shaping the brand of a mission-driven, early stage edtech start-up
- Developing the content strategy and driving the execution process
- Owning and executing all copywriting and collateral conceptualisation tasks across the entire customer acquisition funnel
- Planning and managing content calendar, including press releases, blog articles and social media posts
- Managing the company’s social media accounts, including Facebook, Instagram, Twitter and LinkedIn
- Liaising with our partners and their marketing teams for cross-marketing initiatives
- Working in tandem with other internal functional teams to deliver user-centric content
What excites us about you:
- Passion for education and familiarity with the edtech landscape
- 1-3 years of relevant experience, preferably in content marketing for B2C companies
- Able to independently manage internal and external stakeholders
- Quick to grasp qualitative and quantitative nuances and translate them into actionable insights
- Excellent ability to persuade through writing
- Familiarity with popular email marketing tools (e.g. Mailchimp), SEO and social media
- Ability to code switch between content messaging for parents and for kids
- Takes pride in delivering high quality work
- Keen attention to detail
- Able to share a meme a day with the team (just kidding)
- Ability to work within deadlines
- Takes initiative
In place of a cover letter, we would appreciate it if you could write us a listicle titled ‘10 Reasons Why You Should Hire Me’ instead. We look forward to reading your shameless pitches ;)
About the company
Doyobi is a spin off from Saturday Kids, Singapore’s first coding school for kids. Our mission is to help kids grow into original thinkers and develop a sense of purpose, ultimately seeing them grow up to contribute meaningfully to the world. We design engaging learning experiences in the metaverse that nurture curiosity, creativity and a growth mindset. Doyobi is backed by Monk's Hill Ventures, 500 Startups, Hustle Fund, Teja Ventures and Xoogler Angels.
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