TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices in 126 cities including Singapore, Bangkok,Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Seoul, and Tokyo.
In this role, you will be a product and advertising expert, working with advertisers & their agencies, strategizing, designing, implementing, and optimizing campaigns to achieve advertiser's performance and brand objectives. You will be one of the most important partners of our sales team, establishing and strengthening key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Success in this position requires a great focus on client service, ability to thrive in a dynamic work environment, and provide custom solutions for advertisers leveraging our unique ad product suite.
1. Campaigns Analyzing:
- Plan, setup, optimize, and report performance & branding campaigns within the Vietnam market
- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution
- Monitor and analyze advertising campaigns and proactively take initiative to improve results
- Support and work with the sales team on pre-sale research and pitch
2. Client management:
- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
- Build and grow client relationship via daily interaction, weekly review and quarterly strategy plannings, and use the opportunity to build trust, educate & influence advertisers
- Provide consultation, strategy, and media plans for advertisers based on their business objectives
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
3. Product management:
- Innovate on the potential solutions with TikTok Ads. Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- 3+ years of experience in performance based campaign management in in-house team, agencies or media side.
- Expert in digital marketing channels and products; professional in campaign optimization
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA, Appsflyer, Adjust etc
- Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift
- Exceptional verbal and written communication skills and ability to effectively translate technical language to non-technical stakeholders in English and Vietnamese
- Have a passion for TikTok , excellent active listening skills and proactive collaboration
- Self-starter and motivated to learn, adaptability and strong problem-solving skills
- Attention to detail and well-organized, strong capability to analyze data and identify insight