• In this role you will require a strong business and marketing acumen with a constant critical thinking mindset to define and implement an ambitious vision for the growth plans of our FMCG brands and portfolio expansion goals.
• You will be the leader at the forefront as this role would require strong collaboration across various inhouse and outsourced teams and be the focal point for all stakeholders nearly in all functions.
• Shape, implement and monitor the overall brand vision and goals of our FMCG brands.
• Collaborate with in-house & outsourced marketing and commercial teams to define an ambitious brand strategy, develop and execute effective marketing, and deliver strong brand growth.
• Define and communicate brand campaign requirements and specifications by thinking creatively and rigorously about how to reach more potential customers and how to achieve stronger conversion rates while maintaining the overall brand ethos and principles.
• Ensure strong collaboration and communication across the company and serve as a primary point of contact for internal stakeholders across nearly all functions in the company with respect to the brand - marketing, sales, operations, engineering, customer service and top management.
• Collect data, user feedback, and market research, and use that to inform further campaign development and enhancements.
Get to know Wholesome Food People:
Wholesome Food People “WFP” (The Company)
WFP is more than just a food importer and distributor. At our core, we are marketers and brand activators for unique and high-differentiation brands. We use data and technology to ensure that brands achieve wide reach, while building equity and a loyal growing customer base. We focus on improving the lives of our customers and solving their problems and work closely with brands that align to this vision. Currently, we offer our services in 3 countries with our headquarters based in Singapore. We aspire to reshape how consumers interact with our world today and look for like-minded individuals to join us on this mission.
If you share our vision of revolutionizing the FMCG tech industry, apply to join our team today.
• 0-3+ years in a marketing or brand management experience at a tech software/ FMCG product company
• Degree/Masters in marketing, business, finance, economics or related fields –
• Strong analytical skills and creative problem solving skills
• Strong business acumen, be customer focused, team and results-oriented
• Strong interest in consumer goods, branding & marketing.