Overall Job Purpose

As a Deputy Manager, International Sales, you should possess strong knowledge of the tourism industry. You will manage and lead the South Asia, Middle East and Long-haul teams to develop the sales pipeline, drive island visitorship and revenue. You will also work closely with the team to develop and execute successful co-marketing campaigns with trade partners and stakeholders.

You should be confident in communicating effectively with clients to understand their needs, while leveraging internal resources to achieve assigned objectives and sustain business growth.

Key Responsibilities

Support the Unit Head in executing strategies to achieve visitorship and revenue growth

Guide and support team members on strategy, implementation, market performance, and achieving budget, forecast and optimal business mix targets

Develop and implement effective sales programmes to increase awareness and position Sentosa as a destination

Build strong relationships and communicate effectively with internal and external stakeholders to achieve shared objectives

Identify and solicit new and existing accounts to exceed visitorship and revenue targets through calls, meetings, and site inspections (where required)

Prospect and grow the account portfolio, manage incoming leads, and close sales through all Sentosa sales platforms, including the B2B portal

Organise and participate in industry trade shows, travel functions and business events

Plan and conduct familiarisation trips and site inspections for clients (e.g. travel agents, event planners/organisers, destination management companies)

Plan, execute and follow up on sales trips, roadshows and trade shows in assigned markets

Prepare and deliver presentations on Sentosa’s products and services

Prepare business papers, trip reports and presentations

Present effectively to senior management and large audiences

Strengthen product marketing presence to increase awareness and visibility

Prepare contracts and proposals to formalise agreements with clients

Liaise with travel trade partners, wholesalers, agents, and media on cooperative marketing programmes and promotional opportunities

Identify business trends and marketing opportunities to enhance Sentosa’s brand positioning and performance

Develop and implement quarterly action plans aligned with market insights and long-term strategies

Utilise relevant systems and tools to track, manage and follow up on accounts proactively

Provide market insights through weekly, monthly, quarterly and annual reports, as well as trip reports

Requirements

Degree in Sales, Marketing or Business Administration

3 to 5 years’ experience in a related tourism or travel industry, with a proven sales track record

Experience in preparing proposal of itinerary for leisure travel and group contracts

Strong organisational skills with excellent follow-up ability

Numerate with strong analytical capabilities

Excellent communication and interpersonal skills (both written and spoken English and Chinese)

Strong analytical skills to interpret business indicators and competitive trends

Proven ability to work both independently and as part of a team

Ability to travel and work on weekends and public holidays where required

Positive attitude, self-motivated and results-driven