Job description for Website build & sale at BKK VN
# Job Description:
Official Website & Digital Marketing Specialist
### Key Responsibilities
1. **Shopify Website Development & Optimization**
- Build and manage the company website using Shopify.
- Continuously improve website design, user experience (UX), and conversion rate (CVR).
- Optimize product pages, landing pages, and website content.
2. **AI Image Creation & Content Development**
- Create high-quality product images and marketing visuals using AI tools.
- Develop website banners, promotional graphics, and product-related content.
3. **SEO, GEO & Digital Marketing**
- Develop and implement SEO and GEO strategies to improve website visibility.
- Conduct keyword research and optimize website content.
- Set up and manage advertising campaigns on Google Ads, Facebook, and other digital marketing platforms.
4. **Influencer Marketing**
- Research and identify suitable influencers and content creators.
- Establish partnerships and manage influencer collaborations.
- Track and analyze influencer marketing performance.
5. **Market Research & Performance Analysis**
- Research competitors, market trends, and customer behavior.
- Analyze website traffic, advertising performance, and conversion data.
- Identify opportunities to improve website performance and sales.
### Requirements
- **English Proficiency:** Good English reading and writing skills.
- **IT Skills:** Basic computer and IT knowledge, with the ability to learn new software and digital tools.
- **SEO/GEO Knowledge:** Understanding of SEO and Generative Engine Optimization (GEO).
- **Research & Analytical Skills:** Strong research abilities, data analysis, and problem-solving skills.
- **Digital Marketing:** Basic knowledge of Google Ads and Facebook Ads.
- **AI Tools:** Familiarity with AI tools for image generation and content creation.
- **Communication:** Good communication and coordination skills, especially when working with influencers and external partners.




