Job description for Social Media & Video Marketing Executive / Manager at Tutor John Learning Centre
Full job description
TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand. This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on with content creation — from generating ideas and planning campaigns to filming, editing, posting and analysing content performance. The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.
About the role
TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand. This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on throughout the content creation process — from generating ideas and planning campaigns to coordinating shoots, filming, editing efficiently and publishing content with a quick turnaround. The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.
Key responsibilities
Manage and grow TutorJohn Learning Centre's social media platforms, particularly Instagram, TikTok and Facebook
Develop monthly and weekly social media content calendars
Generate creative content ideas relevant to parents, students and the education industry
Create educational, entertaining and promotional content
Keep up with current social media trends, formats, sounds and content styles
Improve reach, engagement, followers, enquiries and ultimately student enrolments
Maintain a consistent brand voice and visual identity across platforms
Plan and produce TikTok videos, Instagram Reels and other short-form video content
Film tutors, students, lessons, centre activities and educational content
Develop concepts, scripts, hooks and storyboards for videos
Edit short-form videos with captions, transitions, music and graphics
Turn everyday activities at the centres into engaging social media content
Produce tutor introductions, student testimonials, parent testimonials and centre tour videos
Create educational videos featuring useful English, Mathematics, Science and examination tips
Develop promotional videos for new classes, workshops and campaigns
Plan and execute campaigns for new student acquisition and enrolment
Market holiday workshops, examination programmes, trial lessons and new classes
Support marketing activities for our learning centres and future expansion
Develop campaigns around key education periods such as PSLE, examinations, school holidays and new academic year
Work with the management and academic teams to identify TutorJohn's unique selling points and translate them into strong marketing content
Monitor social media performance and identify which content performs best
Track enquiries and leads generated from marketing campaigns
Analyse reach, engagement, views, follower growth and conversion
Recommend improvements based on actual performance
Prepare simple monthly marketing performance reports
Plan and coordinate regular video shoots involving tutors, students, lessons, centre activities and educational content
Edit short-form videos efficiently using CapCut or similar software, including captions, transitions, music and graphics
Produce quality social media content quickly and consistently to meet campaign timelines and respond to current trends
About you
Strong in social media marketing and short-form video marketing
Understands how to create content specifically for TikTok and Instagram Reels
Can independently conceptualise, film, edit and publish videos
Has a good eye for content, branding and storytelling
Understands social media trends and what makes people stop scrolling
Comfortable working with tutors, students and parents
Proactive and able to generate ideas rather than waiting for instructions
Good written and spoken English
Can work independently while collaborating closely with the management team
Comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation/editing software
Previous marketing experience with a tuition centre, enrichment centre, education company or education-related business is a strong advantage
Understanding of the Singapore tuition/enrichment market is a strong advantage
Experience marketing to parents and students is a strong advantage
Existing portfolio of TikTok/Reels/video content is a strong advantage
Experience growing a brand's social media account organically is a strong advantage
Knowledge of Meta/TikTok advertising and lead-generation campaigns is an advantage
Diploma/Degree in Marketing, Mass Communication, Digital Media, Business, Communications or a related field is preferred
Can independently conceptualise, plan shoots, film, edit and publish videos
Able to edit videos efficiently in CapCut and deliver polished content within a quick turnaround time
Comfortable handling regular video shoots and managing multiple pieces of content concurrently
Comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation and editing software
Pay: $2,500.00 - $3,500.00 per month
Work Location: In person
