Job description for Social Media Strategist at Asia Partners Corporation
About the Role:
Jakarta is the heartbeat of Indonesia’s digital ecosystem. We are looking for a creative and data-driven Social Media Expert to own our brand’s voice across all major platforms. You will be the bridge between our brand strategy and the dynamic, fast moving South Asia audience.
Key Responsibilities:
1. Content Strategy & Creation
Develop and execute a monthly social media calendar tailored to the South Asia market, balancing promotional content with high engagement entertainment, based on Comercial team Target
Produce native content for TikTok, Instagram (Reels/Feeds), YouTube (Shorts), and X (Twitter).
Hands-on editing: Utilize CapCut and Canva to assemble fast-paced, trend-driven short-form videos that align with current Indonesian audio/hashtag trends.
Adapt global/regional brand assets into locally relevant Indonesian formats (language, humor, and cultural references).
2. Community Management & "Netizen" Engagement
Act as the voice of the brand, responding to comments, DMs, and mentions in Bahasa Indonesia with the perfect balance of professionalism and humor.
Monitor real-time social sentiment; quickly escalate and manage potential PR crises that may go viral within the Jakarta digital sphere.
Foster an active online community by initiating interactive content (polls, Q&As, giveaways).
3. Live Streaming & Social Commerce
Plan and host or co-host live streaming sessions on Shopee Live, TikTok Live, and Instagram Live to drive real-time engagement and sales (if applicable to e-commerce).
Collaborate with the sales team to integrate "shoppable" links into content seamlessly.
4. Influencer & KOL Collaboration
Identify and coordinate with local Key Opinion Leaders (KOLs) and micro-influencers in Jakarta.
Brief creators to ensure campaign alignment while giving them the creative freedom that Indonesian audiences expect.
5. Analytics & Reporting
Track weekly KPIs: Engagement Rate, FYP penetration, Reach, and Conversion/Click-Through.
Use Meta Business Suite, TikTok Analytics, and third-party tools (e.g., Sprout Social, Hootsuite) to generate weekly reports for management.
Competitor analysis: Keep a close eye on what competitors in the Jakarta market are doing and suggest reactive strategies.
Qualifications & Requirements:
Experience: 2 to 4 years of professional experience managing social media for a brand, agency, or media publication. (Portfolio/Brand handles required).
Education: Bachelor’s Degree in Marketing, Communications, Journalism, or related field.
Language: Native/Bilingual proficiency in Bahasa Indonesia (written and spoken) and professional proficiency in English (for reporting to HQ or foreign stakeholders).
Technical Skills:
Expert in CapCut (mobile/desktop) and Canva. Familiarity with Adobe Premiere/Photoshop is a bonus.
Deep understanding of TikTok’s algorithm, Instagram’s Reels ranking, and SEO for YouTube.
