Job description for Social Media Strategist and Manager at Wasambe Pte Ltd
Social Media Strategist & Manager
Location: Remote | Open to global applicants (timezone overlap with APAC preferred)
Wasambe is more than a coaching school.
We’re a movement to humanize leadership, redefine success, and transform workplaces from the inside out.
Led by Avni Martin—ICF Master Coach, global speaker, and author of HAPPY EVER AFTER—our work sits at the intersection of deep coaching, systemic change, and soulful leadership.
Now, we’re looking for a strategic, soulful, and sharp Social Media Strategist & Manager to help us bring this message to the world.
What This Role Is About
This isn’t just about likes or followers.
It’s about building a presence that moves people.
Your job? To help us use social media as a tool for transformation, not just promotion.
You’ll turn our thought leadership, research, book content, keynotes, and coaching insights into high-impact posts that create connection, spark curiosity, and drive action.
What You’ll Do
• Co-create, own and execute our social media strategy across LinkedIn, Instagram, TikTok, YouTube and Facebook
• Create emotionally intelligent, insight-driven content aligned with our voice (thoughtful, grounded, soulful—never salesy)
• Repurpose long-form content (book, keynotes, interviews, workshops) into short-form posts, carousels, quotes, reels, and more
• Craft monthly content calendars with a rhythm of storytelling, social proof, brand building, and timely campaigns
• Manage engagement, growth, and performance analytics with heart and precision
• Collaborate directly with Avni and our team to align content with our broader brand mission
What We’re Looking For
• 3–5+ years of experience managing social for purpose-driven brands, authors, thought leaders, or coaching businesses
• Deep understanding of how to build a founder-led brand
• Exceptional writing skills – especially short-form, human-first, high-conversion content
• A strategic thinker who also loves getting your hands dirty
• Skilled in tools like Canva, Buffer, Meta Suite, Later, analytics tools; bonus if you have basic video editing or visual storytelling experience
• Passion for themes like leadership, transformation, coaching, systems change, or human development
What We Stand For
At Wasambe, we believe in clarity, consciousness, and choice.
We are here to create a world where people lead with presence, live with meaning, and relate with authenticity.
You’ll thrive in this role if you:
• Care deeply about the why, not just the what
• Want your work to create real change in the world
• Value integrity, humility, and impact over hype
To Apply
Please send us:
• A short video sharing why this resonates with you
• Your portfolio or samples of social accounts you’ve managed
• Your availability and rates (freelance or full-time)
