Job Requirements
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Skills
Job description for SOCIAL MEDIA MANAGER at Rice Content & Media Co. Ltd.
- Analyze customer expectations according to past social media activities.
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyse competitor activity
- Develop social media strategies and campaigns
- Define KPIs and KRAs for social media campaigns
- Update social media content across all channels
- Engage with customers and followers. Manage and facilitate social media communities by responding to social media posts and developing discussions
- Familiar with social media marketing tools such as Buffer and Hootsuite…
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google, Youtube Analytics and Facebook, Instagram insights
- Monitor SEO and web traffic metrics
- Establish relationships with social media influencers to develop a strong network
- Develop content or get it done by content developers and creators
- Keep an eye on social media trends
- Manage a budget for social media activities
- Communicate effectively to all stakeholders including senior management
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
- Encourage collaboration across teams and departments
- Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
- Experience as a social media manager or a similar role (more than 2 years of experience)
- Experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Youtube, Tiktok, Instagram, LinkedIn, etc.
- Excellent verbal and written communication skills
- Craft engaging content
- Organized and able to multitask
- Bachelor degree in marketing, digital marketing, internet marketing or related field
- Prior experience as a content manager
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