Job description for SEO Specialist at PolicyPal
You will be
Come join a creative team dedicated to expanding the reach of the PolicyPal brand, attracting consumers to learn about personal finance and planning for their financial freedom. Here at PolicyPal, we strive to provide opportunities for our team to learn, grow and thrive. You will be supporting the Marketing Lead and should be a self-starter with the ability to optimise strategies that increase search engine results rankings, driving PolicyPal and ValueChampion’s digital footprint and content marketing strategies with a team of content writers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Responsibilities:
SEO
- Present and execute strategies for growth, optimisations, backlinking and areas of improvement for SEO Campaigns and search engine results rankings
- Research SEO keywords to use throughout the website and marketing materials, monitor daily performance metrics and improve on the SEO strategy performance
- Collaborate with various business units to manage SEO strategies and set measurable goals that demonstrate improvements in marketing efforts.
- Update content and website links for maximum optimisation and search engine rankings
- Key liaison and go-to person for domain related matters
- Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
- Understand the basic best practices of the SEO, which content and approaches work on each and why
Content Strategy and Management
- Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition and customer retention
- Collaborate across departments to deliver an effective content marketing strategy and editorial plan
- Have a working understanding of content categorisation, content development, distribution and measurement
- Be the brand guardian and ensure the content created is consistent with our brand voice, style and tone
- Collaborate with design and writing teams to produce high-quality content with editorial deadlines
Measurement and Optimisation
- Monitor and analyse web traffic and social media metrics
- Measure, optimise, improve and repurpose content on a regular and ongoing basis
- Support and manage ad hoc key projects and/or marketing initiatives
- Support in requests related to data crunching and analysis
Requirements:
- 2 to 4 years experience in SEO is highly preferred with the ability to demonstrate measurable results from previous work experience
- Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, SEMRush, Ahrefs, ScreamingFrog, SE Ranking and other SEO platforms are highly desirable
- Working knowledge of search engine optimisation algorithms, best practices or have a good understanding of the basics.
- Able to create relevant, engaging and effective content and/or editing for websites, services and programmes pages, meta page descriptions, blog articles etc
- Understanding of web publishing requirements
- Project management skills with focus on the delivery of results in the form of engagement, leads and sales
- Excellent communication and writing skills in English
