Job Requirements
Skills
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Job description for SEO Lead at Pinhome
- Developing and implementing effective search engine optimization (SEO) strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Managing offsite and onsite optimization projects and reporting on performance
- Report to the Head of Digital Marketing and work as part of the larger Digital Marketing team.
- Keep abreast of SEO and integrated marketing trends
- Have experience as SEO Lead, SEO Manager or similar role
- Understanding of Google SEO best practices and webmaster policies
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Familiarity with SEO enterprise platforms like BrightEdge, Searchlight, Searchmetrics, SEMrush, or seoClarity; in addition, industry-standard tools like Screaming Frog, Moz, Ahrefs, Majestic, or OnCrawl.
- Familiarity with content management systems (CMS) like WordPress, Drupal, Joomla, Magento; experience in content production and marketing a plus.
- Knowledgeable about DOM, HTML, JavaScript, CSS, XML, and particularly comfortable with parsing HTML elements within source code.
- BA/S degree, in Communications, Marketing, or related field
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