Senior Sales Manager manages and oversees sales management team, key account management team, sales operation team, and customer service function. This position is including planning, quota setting, reporting, management, sales process optimization, sales training, sales job design, sales program implementation, identification and recruitment of sales force talents, and administration. Senior Sales Manager responsible for the overall productivity and effectiveness of the assigned teams within the sales department and reports directly to CMO and or relevant stakeholders. Senior Sales Manager also responsible for the organization he leads and create the optimal structure of the organization for increase company productivity.
Objective and Responsibilities
• Provide leadership over the sales department.
• The Senior Sales Manager is responsible of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department’s performance against targets.
• Using his expertise and experience, the Senior Sales Manager also manages the departmental calendar to trading priorities inclusive of launches, promotions, exclusives, and campaign activities for the purpose of maximizing sales opportunities.
• the Senior Sales Manager introduces new brands and categories to the market by leading the sales team in product launches.
• establishing and overseeing the adoption of departmental vision and values, which forms part of the work culture.
• He also plays a mentorship role to key positions within the sales department, assisting in the execution of duties upon request, honing their professional skills, and readying them for occupation of his position in his absence or retirement.
• Implementing sales strategies that further the department’s agenda and drives enhanced revenue generation for the business.
• delivers an optimized market mix relative to the core target consumers and identifies the roadmap that will lead to achievement of the department’s goals as well as the overall goals of the business.
• creates and implements sales action plans that incorporate key actions that work to set KPI’s for the business.
• Utilizes analytics tools and works with the analytics team in undertaking detailed analyses of sales performance for the purpose of reporting sales strategy successes, weaknesses, and opportunities to senior sales management
• Senior Sales Manager identifies areas of improvement in sales strategies and with a view of establishing actionable insights for the improving of sales and business profits. • Monitors and observes the brand and makes forecasts, identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market.
• Teams up with the Marketing departments in creating product intelligence, for example, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensuring that these are aligned to support and drive sales and conversion.
• works closely with the analytics department in processing relevant data and information, translating it into actionable strategies that drive sales and lead to achievement of targets. • partners with the senior sales management for administrative purposes, for example, the development of plans, strategies, structure, budget, vision, and establishment of goals for the department.
Knowledge/Relationship/Opportunity:
• Tasked with managing key relationships on behalf of the business. The Senior Sales Manager builds strong relationships with the external partners and consumers and regularly interacts with them by attending sales workshops, seminars and hosting events, hosting sales events for the business’s product, playing an active role in industry organizations and so forth.
• Establish the business as a market and thought leader and open avenues for identification of potential opportunities for sales and revenue generation.
• Conducts regular and consistent research on the latest market best practices and trends to constantly keep the business at par or even ahead of other players and driving greater sales resulting from the securing a greater market share.
• The Senior Sales Manager also performs other duties as he deems necessary for the execution of his duties and duties as assigned by the Senior Sales Manager, the Chief Marketing Officer, or the Employer.