Job description for Senior Product Development Specialist at PT. LPR Works Indonesia
Responsibilities:
- Develop and execute Go-to-Market (GTM) strategies for new and existing premium tech accessories.
- Conduct market research and competitor analysis to identify new business opportunities.
- Monitor the latest technology trends, especially within the Apple ecosystem, to ensure product competitiveness and relevance.
- Support product launches by planning effective marketing strategies and promotional activities.
- Plan and oversee marketing campaigns across digital channels.
- Develop content strategies for websites, blogs, and digital platforms to strengthen brand awareness and improve SEO performance.
- Create promotional mechanics and Terms & Conditions (T&C) for product launches and campaigns.
- Optimize website content and customer journey to enhance user experience and conversion.
Requirements:
- Bachelor's degree in Marketing, Business, Communication, or a related field.
- Minimum 3–5 years of experience in Product Marketing, Brand Marketing, or Digital Marketing.
- Experience in the consumer electronics, mobile accessories, or technology industry is highly preferred.
- Strong understanding of Go-to-Market (GTM) strategy and product launch execution.
- Strong analytical skills with experience using Ads, Google Analytics, SEO, and website performance data.
- Up-to-date knowledge of Apple products, accessories, and the Apple ecosystem.
- Excellent communication and presentation skills with experience working with cross-functional teams and senior management.
- Creative thinker with a strong understanding of branding, content strategy, and customer experience.
- Proactive, business-oriented, and able to take ownership of product growth and performance.
What We Offer
- Competitive salary and flexy performance-based incentives.
- A key role in a scaling startup with significant growth potential.
- A professional, dynamic, and supportive work culture.
- Hybrid working scheme Monday to Friday
