Senior Digital Marketing Specialist (Ecommerce)
Job benefits
- Remote work options
- Health and wellness benefits
- Medical coverage
- Personal development benefits
- Team building events
- Others
Must have skills
Job description for Senior Digital Marketing Specialist (Ecommerce) at Asus Technology (vietnam) Co.,ltd
Role overview
As a Senior Digital Marketing & E-commerce, you will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company’s e-commerce operations. You will have a keen understanding of audience segmentation, and targeting and be well versed in driving acquisition through a strategic, diverse digital channel approach, in working with the marketing team, supporting teams (such as webmasters), and vendors to launch campaigns on time and on budget. You will report directly to Digital Marketing Manager.
Responsibilities
In your daily duties, you will:
· Leading research, planning and execution of digital marketing campaigns – across social media, website, email marketing, analytics, paid media, SEO/SEM and e-commerce.
· Applying an understanding of creative platforms, analytics, social listening, web crawls, paid amplification, paid data, reporting and customer journey to build up strategy and support brand/product marketing.
· Measure and analyze the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), identify trends and insights, and optimize spend and performance based on the insights
· Manage & analyze e-commerce pages, decide and prepare contents (category, products & banners), plan multi-channel digital activities to boost traffic
· Collaborate with internal teams to brainstorm new and creative growth strategies and optimize user experiences
· Utilize strong analytical ability to evaluate end-to-end customer journey across multiple channels and customer touch points. Instrument conversion points and optimize user funnels
· Demonstrating an understanding of integrated communications marketing and managing integrated projects focusing on digitizing the transformation of projects through digital.
· Drive an audience-first and data-driven approach to managing creative output for digital platforms, collaborating with the brand marketing team.
· Actively explore, research, collect information on digital marketing trends in ongoing projects/campaigns to find new ways to optimize digital marketing campaigns.
· Keep track of brand/product online awareness, research the target audiences and customer references providing actionable insights to the marketing team.
Website Management
· Monitor website appearances, update the content of product pages, banners. Ensure product campaign pages are ready for its market launching schedule
· Actively manage brand website & e-commerce site CMS, working with webmaster and editors to ensure it's meeting the needs of the marketing strategy
· Analyze analytics data to learn how users interact with your site
· Identify improvement areas in website performance in user experiences, SEO, content, images... and optimize it.
Requirements
· At least 3-year experience in Digital Marketing & E-commerce.
· Experience in marketing technology products/services is a plus
· Demonstrable experience leading and managing e-commerce pages, SEO/SEM, email, social media and/or display advertising campaigns
· Experience in optimizing digital advertisements, landing pages, customer journey, user funnels
· Experience in working with e-commerce platforms & marketplaces (Magento, Shopify, Shopee, Lazada…)
· Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
· Up-to-date with the latest trends and best practices in online marketing and measurement
· Solid knowledge of social media platforms (Facebook, Instagram, Lindkedin, YouTube, TikTok...)
· Solid knowledge of website/social media analytics/listening tools (e.g. Google Analytics, Adobe Analytics, Ahrefs, Semrush, Talkwalker...)
· Working knowledge & experience of ad serving tools (e.g. Facebook Ads Manager, Google Ads, Display & Video 360, Search 360, Programmatic Ads...) dedicated ads for e-commerce (e.g. Google Smart Shopping, Facebook Dynamic Ads…)
· Knowledge and experience in E-commerce, marketplaces
· Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
· Strong analytical skills and data-driven thinking
· Proficient in Microsoft Power Point and Excel
· Fluent in both oral & written English.
Success Profile
· Results-driven
· Passion for data analysis
· Consumer oriented
· Passionate in e-commerce & digital business
· Organized
Career Path
ASUS is also a great place to grow and shape your career. Explore the career journey to become a Digital Marketing Manager.
Benefits
Great performance makes great income! To the team of ASUS, you will get:
· A Dynamic environment with positive teammates & growth mindset culture
· Competitive income with 13th month salary; quarterly bonus based on performance
· Flexibility with hybrid working mode
· Health & wellness with health insurance & annual health check
· Company trip, teambuilding & other benefits
About the company
ASUS - In Search of Incredible
ASUS is a worldwide top-three consumer notebook brand that creates innovative technology to deliver a seamless, joyful digital life for everyone.
Our story began 29 years ago on a journey to create the world’s best motherboards. From those humble beginnings, ASUS quickly grew to become the world’s best-selling and most award-winning motherboard brand. Over the years, ASUS has developed a range of leading-edge solutions. ASUS has now a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, the company won 4,385 international & prestigious awards. Last year, ASUS was recognized as the most valuable Taiwanese brand by Interbrand for the third consecutive year, and we were named among the World’s Most Admired Companies by Fortune magazine.
ASUS has more than 17,000 employees worldwide, including a world-class R&D team of more than 5,500 engineers.
Our VN head office in Ho Chi Minh City is a vibrant and stimulating place to work. The ASUS brand spirit of In Search of Incredible and our passion for innovation help us deliver the incredible in everything we do. We love talking to our partners about how best to market our exciting new products. Our culture is one of collaboration among people with can-do attitudes.
ASUS offers great advancement opportunities. We are now seeking for dynamic, talented and career-minded individuals to expand our business in Vietnam. If you believe that you have the skills to succeed in a fast paced environment, please email your CV & resume now.
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