Job description for Sales Senior Associate at Carousell Pte Ltd
Sales Senior Associate
Carousell is a classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell began in Singapore and is now one of the world's largest and fastest growing marketplaces. We have market presence in eight markets (Singapore, Hong Kong, Malaysia, Philippines, Indonesia, Taiwan, Myanmar, and Vietnam) and three technology development centres in Singapore, Taiwan and India.
Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, and Sequoia Capital. The Carousell marketplace has a diverse range of products across a variety of categories, including cars, lifestyle, gadgets and fashion accessories. As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell.
The Sales Senior Associate is responsible for the growth of the car categories on Carousell in Singapore. We have had impressive growth in the General Classifieds categories and now we are having a strategy shift to go into new verticals of our business (i.e. Cars, Properties, Jobs and Services).
We already have thousands of sellers within our community that list cars and the Sales Senior Associate will be responsible for acquiring new partners, maintaining a high customer support service quality, increasing the number of users, items listed, traffic, transactions and revenue in these categories.
You will:
Acquire new Carousell users in the Cars Category
- Identify market segments where there are opportunities for Carousell to grow its user base and run targeted marketing campaigns and partnerships to build a larger user base to drive activity in the categories
- Initially run direct sales to acquire car users/listers to ramp up our presence in this new category
- Work with digital marketing & brand and communications teams to drive integrated acquisition campaigns
- With support from analytics team, identify brand funnel opportunities and set up appropriate plans to improve conversion through the funnel
Engage Carousell users to list, chat and transact within the Cars Category
- Plan and utilise owned channels (Email, App push messages, In-app pop-ups, Special collections, Marketing message, Groups, blog) to drive more listings, chats & transactions in the categories
- Run campaigns for existing users to drive growth objectives
Drive revenue growth within the Cars Category
- Increase adoption of revenue products within the category
- Increase engagement and advertising opportunities from larger user base and more engaged user base
Monitor and identify opportunities for growth
- Track and understand the market landscape, including competitors
- Take learnings from market research and user interviews and identify opportunities for growth
You have:
- 1+ years of sales experiences in direct sales
- Able to build, self-manage and close a pipeline built from scratch
- Passionate about the world of online buying and selling
- Depth of understanding the car category and the 1st and 2nd hand buy/sell behavior in SG
- Quick learner who can adapt to a fast-paced and often unpredictable working environment.
- Experience running partnerships and integrated marketing campaigns
- Creative and comfortable with pitching unconventional ideas to market Carousell to our target demographic

