Job description for Sales Manager (English Required) at PT NOVA MEDIA LAB
About Nova Media Lab
Nova Media Lab helps local businesses get busy again. Cafés, restaurants, salons, clinics and shops in the Tangerang area come to us when their business has gone quiet ("sepi") or stopped growing.
Our core offer, Mesin Ramai, is a monthly subscription. We audit the business, set a strategy, then run its acquisition every month on the channels that bring results fastest: Google Maps, TikTok, Instagram, Threads and an SEO blog, with paid ads and other channels as add-ons. We also run photo, podcast and YouTube studios, and build software for businesses (Nova Tech).
We are a small, fast-moving team with our own tools and systems. We now want the person who will lead our sales.
The role
This is a player-coach role. You will be our main salesperson and the person who builds our sales team.
- Months 1–3: you sell yourself, mostly to business owners, and you shape how we sell.
- From month 4: you recruit, train and lead the first salespeople, and the team's numbers become yours.
If you no longer want to sell yourself and only want to manage, this role is not for you.
What you will do
Sell
- Meet business owners on site (by appointment) and close Mesin Ramai subscriptions and our other offers.
Run the follow-up meetings after our free business audits (Cek Gratis), and present the offer and the price.
Handle objections and negotiate within our pricing rules.
Build the team
- Recruit, train and coach salespeople for our channels: door to door, phone, events and inbound.
Go into the field with them, give feedback, and run a weekly sales meeting.
Improve our scripts, training material and sales process with what works in the field.
Manage the numbers
Own monthly sales targets, for yourself and then for the team.
Keep every lead and deal up to date in our internal system (the "hub").
Report each week on pipeline, conversion rates and forecast.
Language: who you speak to, and in what
- Clients: all selling in the field is in Bahasa Indonesia. You will talk to local business owners in their own language, in a natural, trusted way.
- The team: our internal working language is English. You need at least an intermediate level of English (around B1–B2): you can take part in team meetings, discuss strategy and problems, write short reports and messages, and understand our documents. Perfect English is not required; being clear and comfortable is.
What we are looking for
Must have
- At least 5 years in sales, with a record of hitting or beating targets.
- At least 2 years leading or training salespeople (team leader, supervisor or sales manager).
- Proof of your numbers: targets vs. results, team size, what you sold and at what value. We will ask for documents (sales reports, commission slips) and references during the process.
- Native or fluent Bahasa Indonesia, and intermediate English (see above).
- Comfortable selling face to face to business owners, including cold approaches and follow-ups.
- Able to travel to clients around Tangerang. A motorbike and SIM C are a plus.
Strong plus
- Experience selling to small and medium businesses (UMKM): for example merchant acquisition (GoBiz, GrabMerchant, ShopeePay), POS or business software, telco or bank SME sales, or a digital or marketing agency.
- Experience selling monthly subscriptions or services, not only one-off products.
- Knowledge of digital marketing, social media or Google Maps for local businesses.
- Experience building a sales team from zero, or in a startup or small company.
What we offer
- Base salary of Rp 15–25 million a month, depending on your experience and proven results.
- Commission on your own sales, plus a team bonus on the sales of the people you recruit and train.
- A real leadership role: you will build the sales team, and grow with it as the company grows.
How we hire
- Application: your CV, plus a short note on your best sales result and the biggest team you have led.
- First call (30 minutes, partly in English).
- Interview with the founder: your track record, with the documents behind it.
- Sales role-play: you present our offer to a business owner who is not convinced (in Bahasa Indonesia).
- Paid field day with our team.
- Reference calls with two of your former managers, then the offer.
