Job description for Sales Executive at Lotte Confectionery (s.e.a) Pte Ltd
Qualifications & experience
Min 2 - 3 years of Key Account Management / Sales Executive experience
Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)
Experience in Modern Trade is a MUST
Experience in an FMCG environment (i.e., Supermarket industry)
Excel & PowerPoint skills
Key Account Management Responsibilities:
- Achieve monthly sales targets for assigned accounts.
- Collaborate closely with the Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets.
- Monitor the service level of assigned accounts and minimize loss of sales opportunities.
Promotion Strategy & Product Launch:
- · Assist to improve promotion strategies to increase sales and business opportunity
- · Set and establish objectives, marketing and promotional plans together with retailers
- · Gather market research on industry trends and intelligence to expand business opportunities
- · To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product’s launch activities.
- Responsible for product promotion proposal submission, negotiation, and execution.
- To liaise and negotiate with supermarket personnel for product’s display space and rental during promotion periods, and to improve the visual merchandising of our products.
- Propose and execute ways to expand product display for brand awareness in outlets.
Relationship Building:
- Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment
- Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company's profits.
- Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.
Sales Development:
- Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).
- Monitor and track marketing expenses to ensure that trade spend is within budget
- Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution
- Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness
- Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.
