Job description for Sales Associate at Hmlet Central Pte. Ltd.
About the job
Hmlet is a Singapore-founded flexible living operator with a consolidated portfolio of ~3,000 units across Singapore, Hong Kong, and Japan. Hmlet operates as part of FL Holdings, a subsidiary of Mitsubishi Estate - one of Japan's largest real estate conglomerates. Backed by Mitsubishi Estate's institutional capital and deep real estate expertise, Hmlet is focused on operational excellence, portfolio optimisation, and building a fully integrated, technology-driven flexible living ecosystem across the region, with a target to expand to over 35,000 rooms globally by 2035.
As a Remote Sales Associate (Leasing Specialist) at Hmlet, you will be actively discovering and pursuing new sales prospects, negotiating, and closing deals as well as maintaining customer satisfaction. You will proactively connect with potential customers regionally and showcase Hmlet’s offerings through various channels. Ultimately, you will help Hmlet meet and surpass business goals and contribute to our growth rapidly and sustainably.
Singapore and Hong Kong are Hmlet’s top priority markets in the world. With its challenging housing affordability and accessibility, both markets represents an enormous opportunity for the co-living sector and a unique and exciting opportunity for candidates — not just in terms of the role, but in being part of a transformative solution for the city itself.
Your responsibilities will include:
- Demand Generation & Pipeline Management: Generate demand through proactive outreach to prospective and existing customers, identify upsell and cross-sell opportunities, and maintain a healthy sales pipeline.
- Sales Target Achievement: Achieve and exceed individual and company sales targets, including occupancy, revenue, and conversion KPIs.
- Enquiry Management & Deal Closing: Respond to inbound sales enquiries within defined SLAs, handle objections, negotiate lease terms, and close deals in line with company pricing and approval guidelines.
- Customer Experience Collaboration: Partner with operations, marketing, and on-ground teams to deliver a consistent end-to-end customer experience across all stages of the customer journey.
- Viewing Coordination: Schedule and coordinate property viewings between prospects and on-ground staff, ensuring timely confirmations and follow-up.
- CRM & Sales Activity Tracking: Maintain accurate and up-to-date records of all sales activities, leads, and conversions in the CRM to support targeting, retention analysis, and performance reporting.
- Inventory & Pricing Monitoring: Monitor the live pricing and availability sheet daily to ensure accurate quoting, optimise sell performance, and flag anomalies to the revenue or operations team.
- Customer & Community Management: Serve as the first point of contact for customer enquiries and concerns, apply the conflict resolution process, and escalate issues appropriately while maintaining a positive resident experience.
- Time-to-First-Contact (TTFC) Ownership: Respond to all inbound enquiries within the defined SLA, and maintain accountability for TTFC metrics in weekly performance reviews.
- Lease Renewal & Retention Outreach: Proactively initiate renewal conversations with existing residents ahead of lease expiry, track renewal pipeline, and flag at-risk tenants to the team to minimise vacancy gaps.
The skills, attitude and experience we require are:
- Relevant work experience preferably in sales or account management in lodging, hospitality, or real estate industry
- Passion for sales, winning market share, and exceeding sales targets
- Proficiency in English. Mandarin and/or Cantonese would be a big bonus, for servicing Chinese customers.
- Excellent communication skills with the ability to articulate and demonstrate through written and verbal means
- An enthusiastic, innovative, committed, adaptable individual contributor and a strong team player
- You have experience in a multicultural working environment
- Ability to work closely with other teams to deliver the best outcome for the Company
- Hands-on experience with CRM software (Salesforce or similar) is a plus
- Able to work on rostered shifts on weekends and public holidays
What we offer:
- Remote Work: We believe in flexibility and connection, promoting a positive work environment for everyone. With our remote model, you will work from home, productively.
- Career Growth: From performance development plans to feedback sessions and competency matrices, we're here to help you grow and develop your skills even further.
- Have an impact: Join a fast-growing company and be part of a diverse, international, and talented team. Together we are revolutionizing the housing market!
