Job description for Sales & Marketing Specialist at KartaFarm
Location: Jakarta (Fully In-Person)
Company: PT Kartafarm Organic Indonesia Employment
Type: Full-time
Reports to: General Manager
This role is for you if you have a genuine passion for organic farming, sustainable food systems, and a strong willingness to learn. We are looking for someone who believes in what Kartafarm does, is curious, and is motivated to grow alongside the farm and the business.
About Kartafarm
Kartafarm is an organic farm and plantation producing certified organic, pesticide-free produce for households, schools, cafés, restaurants, and retail partners across Indonesia. We work closely with local farmers and focus on sustainable agriculture, honest sourcing, and long-term partnerships.
We are looking for a Sales & Marketing Specialist who is commercially driven, creative, organized, and able to execute consistently, both in the field and on social media.
Role Overview
This is a hands-on role supporting sales, marketing, and expansion initiatives. You will work closely with the General Manager to execute B2B and B2C sales, retail (including supermarket) expansion, and marketing/content initiatives both on the ground and online.
The ideal candidate is someone who:
- Thinks on their feet and is comfortable turning ideas into action
- Has a strong hunter mentality and execution mindset
- Is proactive, resourceful, and adaptable in a fast-moving environment
- Can multitask efficiently and manage priorities well
- Communicates responsively with customers and internal teams
- Has a strong sense of responsibility, ownership, grit, and follow-through
- Is excited to learn and grow alongside the business
Key Responsibilities
Sales, B2B & Expansion Support
- Support acquisition of new B2B customers (restaurants, cafés, schools, distributors)
- Support B2C sales initiatives and customer engagement
- Assist with retail and supermarket expansion, including identifying potential
- partners, outreach, meetings, onboarding, and trials
- Conduct in-person visits, follow-ups, and relationship management
- Manage WhatsApp customer and retail partner communications, including
- inquiries, order coordination, follow-ups, and relationship management
- Prepare quotations, pricing calculations, and commercial proposals
- Assist in negotiations while maintaining healthy margins
- Help maintain and grow existing customer and retail accounts
Marketing & Content Execution
- Execute marketing ideas and campaigns aligned with the company’s vision
- Assist in filming and producing content across social media channels including Instagram, TikTok, and YouTube
- Edit short- and long-form content using tools including (but not limited to): Capcut & Canva
- Support content posting, basic analytics, and community engagement
- Assist with collaborations, activations, events, and farm visits
Commercial & Compliance Awareness
- Apply understanding of pricing, margins, and basic marketing strategies
- Support compliance with Indonesian food regulations, including distribution and Halal considerations
- Coordinate closely with farm and operations teams to align supply with demand
Qualifications & Experience
- Strong passion for organic farming, sustainable food, and willingness to learn
- Diploma or bachelor’s degree in marketing, business, or a related field
- At least 3 years of experience in sales, marketing, business development, or digital marketing, preferably in the food & beverage industry
- Proven experience in e-commerce and digital marketing
- Familiar with Instagram, TikTok, and YouTube
- Hands-on experience with CapCut, Canva, or similar tools
- Fluency in Bahasa Indonesia; proficiency in English is a strong plus
- Strong communication skills
- Quick-thinking, creative problem solver with a hunter mentality
- Able to work independently and collaboratively
- Age range: 25–35 years
- Possess a valid Indonesian driver’s license and own mode of transport
- Comfortable traveling and working fully on-site
Nice to Have
- Experience with supermarket or modern trade onboarding
- Network in retail, F&B, or distribution
- On-camera confidence or willingness to appear in content
- Startup, SME, or family business experience
What We Offer
- Direct exposure to business development and operations
- High ownership and learning opportunities
- Competitive salary with performance-based incentives
- Opportunity to grow with a purpose-driven organic brand
