Regional Product Marketing Sr.Manager/Director
Jakarta, Indonesia
IDR 30,000,000 - 55,000,000/month
Marketing
Full-Time
5 - 10 years of experience
Posted 2 months agoUpdated 8 days ago
Job description
As a Regional Product Marketing Sr. Manager/Director, you will be responsible to design the marketing strategy and go-to market plans for our pharmacy digital platform called SwipeRx. This will involve planning, implementing and communicating key marketing initiatives, like content strategy, CRM journeys, loyalty programs and integrated marketing campaigns to our users (pharmacy professionals) to deepen their engagement levels with SwipeRx.
Responsibilities:
Marketing strategy and campaigns
- Lead and execute the go-to-market strategy for SwipeRx (community and marketplace) at the regional level
- Market SwipeRx to pharmacy professionals through initiatives such as events, research, content generation, loyalty programs, educational and promotional campaigns to ultimately increase our user base, user engagement and monetization.
- Manage the marketing budget for all marketing initiatives related to SwipeRx community and marketplace.
- Responsible for delivering the user/market insights, and customer acquisition and retention programs necessary to power SwipeRx continued growth in SEA.
- Responsible for designing a successful loyalty program for SwipeRx marketplace.
- Present senior management with compelling, results-driven business plans, complete with market assessments, product & service launch
- Select and manage partners and vendors. Together with our business development team, solicit, scope and negotiate partnerships with hardware vendors, and create and execute joint marketing plan
Build the brand
- Push the envelope on creating great experiences that can inspire and educate our pharmacy professionals across the SEA region and win with marketing campaigns/ product experiences. .
- Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact SwipeRx brand equity
- Design value proposition, messaging frameworks for products
- Embed voice of customers (clients and users) into the product
Foster a collaborative culture
- Working with the Regional head of content (brand, content, portfolio marketing etc.) to support regional and local campaigns
- Work very closely with the Product team to design and implement marketing initiatives that are translated into SwipeRx app (i.e. introduction of new features, analytics, etc). Involved throughout the marketing cycle from end to end.
- Establish a strong cross-functional network to grow and scale impact opportunities.
Build the team
- Build your team to enable you to hit your broad KPIs that encompass all of our apps.
- Define and track SMART objectives for each team member, regular 1-1 and performance assessment carried out in exemplary fashion
- Bring the best out of each graphic designer while ensuring high productivity of the team
- Career pathing of team members, using feedback and praise to focus on their strengths
- Lead by example, set the bar in terms of work ethics, integrity, attitude and output
Key Result Areas
- Build a clear and compelling brand for SwipeRx across markets
- SwipeRx community: Increase monthly active users, increase engagement and increase monetization behind the community
- SwipeRx marketplace: acquire new users, increase monthly active users, increase number and value of transactions
Basic Qualifications
- Minimum 7 years of people management
- Has a strategic and analytical approach to marketing. Looking at the market place and dynamics first to assess opportunity and make the appropriate strategic investments while maintaining the short-term delivery of leads
- Metrics/ROI focused and knows how to generate leads & track to closed loop.
- Understands product, sales & marketing integration.
- Clear understanding of how to position a product within a competitive market.
- Clear understanding of the marketing mix and how to build and deliver integrated marketing campaigns.
- Has implemented integrated marketing strategies and produced the associated marketing programs & materials with proven results.
- Although not a technician, the candidate will be able to appreciate and understand the technical issues on products and technologies.
- Understanding of key marketing channels: social media, CRM, email marketing, partnerships, and performance marketing
- Solid soft skills: coaching, teamwork, negotiation, interpersonal communication skills, etc.
- Have first class presentation, communication, planning, and leadership skills.
- Be a natural team player and have a desire to work with others for broader success.
- Be able to operate successfully in a rapidly changing, ambiguous and undefined environment.
- Be hands-on supporting the team to deliver to success
Must have skills
Job benefits
- Medical coverage
About the company
mClinica Pharmacy Solutions has created the largest pharmacy network in Southeast Asia by empowering pharmacies to be the center of care. With our digital platform called SwipeRx, we have been able to rapidly connect pharmacists and pharmacy professionals to help them better serve patients and manage their pharmacies.
Our Trade and Patient Solutions enable more than 40,000 pharmacies, who interact with 150 million patients, to operate more efficiently.
Our vision is to unite the fragmented and disconnected pharmacy channel in Southeast Asia so they can streamline pharmacy operations and serve the needs of their communities to their full potential.
We commit to making the pharmacy the heart of community health to create a positive social impact and pave the way for transformations in global health. mClinica Pharmacy Solutions is powered by a specialized team, and our solutions are available across seven countries in Southeast Asia: Singapore, Philippines, Malaysia, Cambodia, Thailand, Vietnam, and Indonesia.
Read our story:
https://mclinica.com/our-story/
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