Job description for Public Relations Manager at Multilateral Global Cahaya
Job Descriptions:
- Owning the brand building processes from optimizing brand strategy to managing the brand communication activities
- Develop relevant brand messages, crafting communication plan, and oversee the execution through paid media
- Measuring campaign effectiveness
- Approach media to get free exposure
- Create Project Budgeting and Liase Client for PR campaign activation
- Owning the PR activities to connect with the widest possible audience through third-party mentions and media coverage
- Overseeing the content management and distribution through owned and earned media
- You will build and maintain proactive relationship with media partners in all industries
- You will develop and execute various media releases with compelling stories and market-specific messaging for product launches and key company news
- You will ensure PR result in line with company benchmarks, and constant adaptation with industry trends and recent issues
- You will be the first responded to inbound press, interview and speaker conference request
Job Requirements:
- Fluent in English, both written and spoken
- Strong ability to develop and execute comprehensive PR strategies aligned with business objectives
- Prior experience in the gaming industry is a plus
- Strong media relations: Able to effectively influence decision-makers to promote the brand, broadcast in media and its various audiences work
- Proven experience in digital and social media marketing: Able to use digital media to stay on-top-of cutting-edge strategies for the company
- Spokesman-ship: Able to strongly advocate on behalf of the company across various media channels and vehicles
- Communication skills: Strong speaking and writing skills
- Project management: successful public relations directors simultaneously manage multiple publicity projects with tight deadlines
- Interpersonal skills: Easily create and maintain relationships with people
- Bachelor's degree in journalism, communications, public relations or related field is a plus
- 4+ years of experience with a PR agency or in-house team, ideally with some relevant personal media relationships
- Creative thinker
- Familiarity with PR reporting and media database
- At least 5 years of working experience with demonstrated expertise in the area of PR and/or branding
- Hands-on experience in managing PR activities for products/brands – covering media relation, press releases, content strategy & storytelling, influencer management & activation stunts
- Experience in brand management processes, from developing brand strategy to planning and executing communication campaign
- High familiarity with management of PR & branding activities in digital space
- Previous experience in PR consulting or brand advisory firm is highly preferred
- Excellent verbal and written communication skills expected to be a presentable figure of the company in public setting and able to ensure quality of copywriting and press releases
- A creative storyteller who could consistently come up with powerful contents and unique communication approach
- Strong people and leadership skills expected to build and maintain a team of communication specialists
