Job description for Public Relations Account Executive at Red Bug Communications Pte Ltd
We are looking for a sharp, fun-loving public relations professional to join our close-knit team as an Account Executive. If you’re brimming with ideas and have talent in writing for a variety of channels, including print, web, and social media, do apply!
At Red Bug PR, we work hard and challenge ourselves to produce quality work. And with our expertise in B2B PR and marketing, we support clients from a variety of trade industries. In our line of work, we are often in contact with the media, and the meaningful relationships we’ve formed with them over the years are very important to us.
We pride ourselves on being flexible, but here are a few things we feel strongly about:
- Effective communications skills. You take care to articulate your thought processes, and contribute to the team by expressing your ideas and thoughts clearly.
- Exceptional writing proficiency. You’ll put these skills to good use as you craft press releases, feature articles, success stories, and other communications materials.
- Meticulous approach to work. It’s one of your strongest qualities. Your eagle eye will be very useful when it comes to checking/proofreading PR and marketing communications content.
- Excellent time management skills. You’ll be trusted to manage your own workload, so you’ll need to know how to manage your time, and expectations. Most importantly, you enjoy working across different industries (perks of working in an agency!)
- Patience. B2B products and technologies are not as easily understood as consumer products like chocolates, automobiles, gym memberships, etc. Perseverance, and tactful communication is very important if you want to target a much narrower audience.
- Taking pride in your work. If you don’t take pride in what you do, nobody else is going to love the content you produce.
- Your experience, but don’t worry if you are a fresh graduate, or if you’ve only done consumer PR work. We’re here to guide you on your B2B PR journey!
A glimpse into a typical day at Red Bug…
- PR counsel — Consult with clients to develop appropriate public relations strategies and messages, along with well-managed tactics.
- Written communications — Craft press releases, feature articles, and success stories to convey the business value of clients’ product and service offerings.
- Media relations — Liaise with local, regional, and international media on editorial opportunities, as well as generate targeted publicity in business and trade media (print/online).
- Media monitoring — Browse through various publications/websites and compile clippings of media coverage for clients.
- Marketing communications — Develop marketing collaterals (e.g. brochures, newsletters, websites) catered to clients’ partners and customers.
- Trade show media support — Maximise clients’ presence at events by working with show organisers and participating trade media.
- Research — Execute market/media research and analyse findings.
Why Red Bug?
We are a small, tight-knit team that values both independence and teamwork equally.
We work hard to play hard. Although we can’t offer you an onsite gym and free daily meals, we do go on frequent company outings, where we spend the day serving the community, eating out, and doing a fun activity (we’ve gone rock climbing, laser tagging, bowling, and even sung our hearts out at karaoke!).
Think you’re ready to build your career with us? Send your resume with a well-written cover letter.
