Job Requirements
1 - 3 years of experience
Skills
Job description for Marketing Manager at Movel AI
You are a strategic individual who drives the demand generation for our business (B2B). This role will work closely with the Product and Sales teams.
Responsibilities
- Core Marketing
- Solid knowledge of website analytics tools (e.g., Google Analytics, HubSpot, WebTrends, etc)
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Strategise, plan and execute marketing material, from website banners to hard copy brochures and case studies
- Inbound Lead generation
- Drive inbound lead engine through content marketing, event marketing & digital marketing.
- Optimize customer user journey for upselling strategy
- Conversion rate optimization:
- Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators;
- Provide customer advocacy and identify customer experience improvement opportunities
- Market share
- Identify needs (product/service offering and marketing levers) to address segment's needs;
- Collaborate with Product team for providing customer segmentation understanding, customer and market insights in their product's / feature's development cycle;
- Identify the product-market fit for the targeted segment
- Support the cost-of revenue management:
- Collaborate with various team (Business, Sales, Data, and Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth;
- Manage the promo strategy, planning, and execution;
- Collaborate with Product and Marketing Team to provide the best match based on the demand
Requirements (Must Have)
- 1-3 years of relevant working experience
- Passion in data-driven marketing and creating growth
- Uniquely creative, strategic, and operational marketer.
- Proven ability to manage multiple projects in a fast-paced environment.
- Highly motivated, with a positive outlook and a can-do attitude (be the person you would want to work with)
- A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere
- Experience in inbound lead generation for B2B
Requirements (Nice to Have)
- High-level proficiency in Excel, data analytics, SQL
- Prior work experience in a startup environment