E-commerce in Southeast Asia is growing faster than ever. The region's Digital Economy will likely be larger than the $300B by 2025 as forecasted pre-COVID. User behavior is also changing - with many users no longer starting their product search on Google but straight on their preferred e-commerce platforms – a trend already seen in Europe and US. Leveraging these trends, brands are aggressively moving advertising budgets away from Google and Facebook to advertise directly on e-commerce platforms - to be closer to the customer, intent, and purchase decision. Many merchants are already seeing 70% of traffic coming from in-platform, and only 30% from Facebook, Google, etc. As a result, in-platform advertising is growing rapidly and some brands already spend 50% of performance marketing budget in-platform.
Although the regional e-commerce platforms are now offering 'in-platform marketing’ capabilities, the tools and insights are often very basic, manual, feature-poor, and hence not scalable. Brands want to reach a broad consumer base, but managing campaigns, data and insights across multiple platforms in multiple countries is virtually impossible. Current solutions don’t cut it - the tools used on Facebook and Google don't work on e-commerce platforms and the local e-commerce enablers in the market are mostly digital distributors that throw people at it, which is costly and still not scalable.
Imagine a different world. Imagine being able to Unify all your campaigns across products, platforms and countries, with a single view to optimize sales, marketing and operations. Imagine you could Grow GMV through effective bidding and targeting - leveraging onsite marketing automation and big data. What if you could Simplify operations through automation - selling hundreds of products on 5 different platforms and fulfilling thousands of orders across 6 markets easily? What if you could Understand your customers and markets with deeper insights and actionable recommendations?
Enter Epsilo, the first company to offer an end-to-end Ecommerce Marketing Stack to increase sales on all Ecommerce platforms. To start with, Epsilo offers Marketing to help you grow GMV and optimize ROAS by managing multiple ad types across platforms, automating repetitive tasks, optimizing performance programmatically; Insights to help you leverage actionable insights to stay on top of competition by monitoring real-time sales across platform and geo, smart ad pricing to increase profitability, shop assessment to increase the visibility of risk and growth opportunity; and Operations to sell the right way at scale by centralizing product listing, mass setting-up planning, execution, and action, and simplifying inventory and order management
Epsilo gives you a single toolset to increase sales on all key e-commerce platforms, stellar Return on Ad Spend (ROAS) without the operational hassle and unify and scale your ecommerce marketing with only a few clicks.
We are proud to provide technology platforms and services to more than 400 online shops that collectively generate over US$280 million of annualized gross merchandising value, and have worked with over 200 customer brands such as Procter and Gamble, Unilever, L’Oréal, and Reckitt Benckiser. In 2020, we are thrilled to join Surge, a Sequoia’s India scale-up program, to accelerate our growth and expansion in the region.
"It was great partnering with Epsilo especially during the pandemic. The Epsilo team was agile in addressing our business needs and the on-platform marketing product helped us tremendously in driving higher level of ROAS.” Karen MAK, Digital Performance Media Director, L'Oréal
"For us, e-commerce now is our primary focus. This demands a change in our way of working, with increased emphasis on advertising on e-commerce platforms itself. Doing this effectively requires new tools, more automation, and data-driven insights. Right from automating our on-site search optimization on various platforms across SEA to creating a real time visibility of our sales performance, Epsilo has helped transform our ideas into reality." Jitu B, Regional E-commerce Manager, ASEAN, Reckitt Benckiser
"The start ups that strive and make a difference are the ones that create real and significant positive impact for their customers and for the ecosystem they are part of. This is exactly what I noticed Epsilo was doing for Reckitt Benckiser when I lead RB’s ecommerce division for the Philippines. Today, I proudly support Epsilo’s sales and partnerships efforts to democratize e-commerce marketing all-over SouthEast Asia." said Edouard Delvaux, a Harvard MBA joined us as Regional Sales & Partnership, Epsilo
We are seeking dynamic, hungry, and ambitious individuals to join us to discover the journey and tackle the challenges to be the no.1 e-commerce marketing company in a digital economy of $300 billion.
Principal Software Engineer will work with multiple stakeholders in the squad to build the product and all our vision. This rockstar will accelerate the development process and build the system that have a fundamental of reliability, scalability, availability, and security.
In this role, you will be responsible for:
• Collaborate across stakeholders such as data scientists, engineers, and squad leader to deliver technical solutions that solve customers' problems
• Write code, unit/integration tests, and design/technical documents, etc.
• Participate in code and system design to maintain our high development standards
• Participate in interview loops to help hire the best engineers in the industry.
• Go the extra mile to identify customer needs and pain-points.
What you should ideally have:
• Bachelor in Computer Science, or equivalent
• At least 15 years of experience in software development; experienced in programmatic and automation is a plus
• Strong knowledge in computer science fundamentals: data structures, algorithms, distributed systems, and asynchronous architectures
• Hands-on developer who has built backend services.
• Strong understanding of system performance and scaling.
• Expert in at least 1 of the following languages: PHP, Go, Python, React. Expertise with multiple languages is strongly preferred
• Excellent written and verbal communication skills; sharp analytical abilities with proven design skills; able to think critically about growth and stability.
• You have made tough technical decisions based on requirements, trade-offs, and user experience.
We usually go through the following process to get a future Epsilion onboarded.
• Check in: via Hangout, Zoom, or at our office for us to share more about our journey, and for you to understand more about our company. We usually sync with the future Epsilion on the hungriness, ambition on the role, creativity, and our way of working which is all about Solve the Problem, Ship the Product, and Surge the Performance.
• Drill down: we then drill down into the role with the future Epsilion through a meeting with her squad & tribe leader, peers including product manager and business manager to exchange functional challenge, present thought process, and solve the problem. Some testing may be included in this stage.
• Start up: in this stage we usually have a high-level discussion about plan, team, schedule, and the package including base salary, performance bonus and the ESOP. We also share our views on how those things reflect in the next 5 years.
• Ship: as soon as we align on the above, you will officially become an Epsilion. In your first working day, you will get to know all the Epsilions, self-discover our internal Wikis to understand our OKRs until 2025, our product roadmap, our culture, our team, your 3-month plan on how your deliverables will be integrated into the total value proposition of Epsilo.
[ep·si·li·on /ˈepsiˌlīən/] an individual, fearless in their approach to challenges, thriving as powerful individuals, and are even stronger than the pride of lions
We need to be proactive in discovering problem around our client through directly and indirectly observing their behavior, listening their feedback, interviewing to gain their insight, and researching and analyzing the data we can have through lifetime engagement. Nothing is more important than their proactive feedback or complain. So we need to thank and prioritize the problem that clients feedback to us. The more problems you self-discover, the faster learning curve.
Everyday we ship new thing, we can fail 5 times a week, and then we can have more probability to win than any others. If every day you ship a revised version of yours and your product, you can increase probability to win 365x
We believe that moats are strengthened if we help our clients solve more problems in increasing revenue, profit, productivity, and governance. So every squad leader and member will be very keen and fascinating when they can discover either explicit or implicit problem that customers may face in their day to day operation. Then role of squad leader is to validate the problem, identify the impact in order to make a problem statement of "why this and why now". The more problems you solve, the stronger moat we build, the more enduring company we are
We embed a championship thinking that, if we can't do this then no one in the market can do. We need to think as if we are second to none. Famous quote from Alibaba CEO Daniel Zhang “you have to have this kind of courage: if I can't do this well, no one else in the world can"
We work for no one but the client. We chase nothing but the vision. We don’t work on and for our title and status.