The Opportunity

Red Bug is seeking an addition to our account servicing team! We’re looking for a self-motivated, meticulous, and fun-loving individual to join our close-knit team as an Account Executive.

This job is perfect for you if you’re looking to do B2B PR, where you’ll get to connect with regional trade media daily. Fresh graduates and candidates with 1 – 2 years of agency experience doing mainly local consumer PR are welcome to apply!

Job Description

Key Responsibilities

• PR Counsel: Consult with clients to develop appropriate public relations strategies and messages, along with well-managed tactics.
• Written Communications: Craft press releases, feature articles, and success stories to convey the business value of clients’ product & service offerings.
• Media Relations: Liaise with local, regional, and international media on editorial opportunities, as well as generate targeted publicity in business and industrial trade media (print/online).
• Media Monitoring: Browse through various publications/websites and compile clippings of media coverage for clients.
• Marketing Communications: Develop marketing collaterals (e.g. brochures, newsletters, websites) that reach out to clients’ partners and customers.
• Trade Show Press Support: Maximise clients’ presence at events by working with the organisers and trade media.
• Research: Execute market/media research and analyse findings.

Requirements

• University degree in business, marketing, communications, or a related field (e.g. linguistics, global studies, and social sciences)
• Strong English written and verbal communication skills, with a good grasp of the Chinese language
• Keen interest in agency experience
• Professional and positive attitude towards work, with an eagerness to learn and constantly improve

To apply, submit a well-written cover letter with your resume through the system, or send it to redbugpr[at]gmail[dot]com. Applications without cover letters will not be considered.