Job Requirements
Skills
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Job description for PPC Digital Marketing Specialist (REMOTE) at Lingble
- Launch and optimize effective Pay Per Click media strategies for partners
- Handle, review, and perform daily account responsibilities for global partners, associated with: - Google AdWords, Yahoo, Bing, and other search platforms; - Google shopping, Facebook/Instagram shopping, and other shopping platforms; and -Facebook/Instagram ads, Pinterest ads, Snapchat ads, Tiktok ads, and other social ads platforms;
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics to gain better ROI/ROaS;
- Handle the creation and selection of large keyword lists;
- Provide creative copy suggestions and graphical ad templates;
- Handle display network placement lists on AdWords and other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search/digital marketing activities across multiple channels in accordance with the partners' goals;
- Direct and handle new paid social and search campaigns, ad groups, and accounts and aid in the creation of paid social and search marketing initiatives in new PPC platforms to leverage in multiple countries;
- Direct, handle, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Keep pace with search engine and PPC/SEM industry trends and developments;
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the partners' goals;
- Monitor and evaluate KPIs on search results and performance across multiple search channels;
- Communication to team and management on project development, timelines, and results;
- Work closely with the other team members to meet partner goals; and
- Work closely with digital marketing agencies, monitor and guide them to produce optimal results for partners.
- 5+ years experience in Search Engine Marketing (SEM) and Paid Per Click Advertising (PPC).
- Experience with website and data analysis/reporting using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Google Shopping, Facebook/Instagram Ads & Shopping, Pinterest Ads, Yahoo, Bing, etc.).
- Proficiency in managing moderate to large scale PPC accounts in different business verticals.
- Proficiency in executing effective paid digital marketing strategies to convert prospects into conversions through the marketing funnel.
- Ability to retarget leads across the web with segment-relevant ads
- Proficiency in MS Excel, PowerPoint, and Word.
- Google AdWords/Facebook/Bing certification is a plus.
- Excellent communication skills.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving partner goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills
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