Job Requirements
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iswan
Last active 2 years ago
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Job description for Performance Marketing Associate at PolicyPal
ABOUT COMPANY: PolicyPal is your partner for financial planning, a free digital management platform providing personalised financial review and action plan to help you reach financial freedom.
JOB DESCRIPTION
Roles & Responsibilities
About PolicyPal:
PolicyPal is a licensed digital financial advisory firm, Asia’s leading life insurance platform providing personalized financial review and action plan to help you reach financial freedom.
Responsibilities:
- Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channel such as Search, Content, Video, etc.
- Manage overall digital marketing budget, analyse the spend effectiveness, work on regular optimizations
- Implement KPIs and measure weekly the performance and determine the effectiveness of the implemented strategies
- Work across team for campaign development and planning to drive our lead acquisitions and growth through performance marketing
- Establish and execute specific campaigns to lower the CAC and work towards predetermined goals/targets to deliver results
- Responsible for reporting regular insights on new customer acquisition and retention strategies
Requirements:
- 1 to 3 years of experience in performance marketing
- Experience with managing B2C campaigns
- Highly analytical and adept at using various marketing analytics tools
- Ability to think strategically about complex issues and develop action plans
- Able to multitask and handle multiple projects simultaneously under strict deadlines
- A true passion for what PolicyPal is building - we are after all revolutionizing the industry!