Performance Marketing Associate
Singapore, Singapore
SGD 2,500 - 3,300/month
Marketing
Full-Time
Posted 4 months agoUpdated 4 months ago
Job description
ABOUT COMPANY: PolicyPal is your partner for financial planning, a free digital management platform providing personalised financial review and action plan to help you reach financial freedom.
JOB DESCRIPTION
Roles & Responsibilities
About PolicyPal:
PolicyPal is a licensed digital financial advisory firm, Asia’s leading life insurance platform providing personalized financial review and action plan to help you reach financial freedom.
Responsibilities:
- Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channel such as Search, Content, Video, etc.
- Manage overall digital marketing budget, analyse the spend effectiveness, work on regular optimizations
- Implement KPIs and measure weekly the performance and determine the effectiveness of the implemented strategies
- Work across team for campaign development and planning to drive our lead acquisitions and growth through performance marketing
- Establish and execute specific campaigns to lower the CAC and work towards predetermined goals/targets to deliver results
- Responsible for reporting regular insights on new customer acquisition and retention strategies
Requirements:
- 1 to 3 years of experience in performance marketing
- Experience with managing B2C campaigns
- Highly analytical and adept at using various marketing analytics tools
- Ability to think strategically about complex issues and develop action plans
- Able to multitask and handle multiple projects simultaneously under strict deadlines
- A true passion for what PolicyPal is building - we are after all revolutionizing the industry!
Must have skills
About the company
Founded in 2016, PolicyPal is a financial planning platform that helps people make the right choice for their financial needs, and provides affordable financial products through the use of predictive analytics. PolicyPal also connects financial advisors with different insurers and empowers them with everything they need to provide expert financial advice to consumers, from quotations to marketing, customer service and data analytics. With over 50,000 consumers on the platform, PolicyPal develops technology to transform protection and financial services for consumers, advisors and insurers across the entire insurance industry.
PolicyPal is a digital direct insurance broker that serves over 50,000 individuals to buy, manage and optimise their insurance policies. We are also Singapore's first graduate from the Monetary of Singapore's (MAS) fintech regulatory sandbox.
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