Job description for Performance Marketing and Digital Campaign Manager at Gtech Group
Develop and plan digital marketing campaigns aligned with business and marketing objectives.
Manage and execute multi-channel campaigns across platforms such as social media, search engines, email, and display advertising.
Coordinate with internal teams (creative, content, design, and product) to ensure campaign materials and messaging are aligned.
Monitor and analyze campaign performance using digital analytics tools and key marketing metrics.
Optimize campaign effectiveness through data-driven strategies, A/B testing, and continuous improvement.
Manage and control campaign budgets to ensure efficient and effective use of marketing spend.
Prepare performance reports and provide insights to support marketing strategy and future campaign planning.
