Marketing Specialist

Rentokil Initial Singapore Pte Ltd

Singapore, Singapore

SGD 500 - 600/month

Marketing

Internship

Posted 25 days agoUpdated 24 days ago

Job description

1. Marketing and Communications
Manage both above and below the line publicity, including promotional and tactical marketing campaignsDrive marketing and communications, build awareness and education
Support PR management and branding (take care of RI brand identity, manage media owners and work with reporters and journalists
Sales and marketing materials (Pitching packs, brochures, inserts)
Media placement (online and offline)
Creative artworks to support marketing communication initiatives (work with creative agencies)
Editorial or advertorial support (for internal and external media platforms)

Email marketing campaign and reporting activities
Coordinate corporate identity and gifts
Miscellaneous and administrative relating to agencies and supplier engagement (documents and paper work including quotations, purchase orders and payments)
2. Reporting and Monitoring
Tracking of enquiries and leads generation
Monitor marketing campaigns effectiveness, tracking of responses, leads and sales conversion per campaign
Business performance review reporting (Data analysis, business growth)
Best Practice Sharing, Case Studies and corporate updates pack (for presentation and updates)
3. Market Research and Customer Insights
Market intelligence and competitor landscape review
Market trends and industry practices
Mystery call and shopping exercises
4. Innovation and Product Marketing
Support innovations launch for both Pest Control and Initial HygieneLaunch pack, complete sales and marketing materials for launch, tracking and monitoring, product and solution/units completeness

Review product/service line penetration and identify ways to accelerate revenue and growth
Manage category building and penetration for both divisions
5. Business Development Support
Targeted and selected presentation packs designed and customized for key profile customers (Tender or customized pack)
Drive major innovation flagship projects and engaged with sales team
Joint pitching and collaboration with sales team for selected customers
6. Digital Marketing and Website Management
Work with digital agencies on campaign management, ad copies, banner artworks for search and display ads
Social media marketing including Facebook and Google my Business
Content writing for blog articles and snippets
SEO coordination on content refreshers and website updates
Simple banner and creative designs