Job description for Marketing Specialist (Hybrid) at KCMTKU OPTIKAL
JOB DESCRIPTION
1. Develop and implement integrated online and offline marketing strategies to increase brand awareness, attract customers, and drive sales across all KCMTKU Group channels.
2. Plan and execute digital marketing activities, including social media campaigns, marketplace promotions, website promotions, and other online marketing initiatives.
3. Develop and execute offline marketing activities, including in-store promotions, store activations, events, seasonal campaigns, and promotional programs across company outlets.
4. Develop creative marketing concepts, content strategies, promotional materials, copywriting, and campaign briefs to support online and offline marketing activities.
5. Manage collaborations and partnerships with Key Opinion Leaders (KOLs), influencers, media, vendors, and other relevant parties to support brand and marketing initiatives.
6. Conduct market research, competitor analysis, and consumer behavior analysis to identify market opportunities and develop effective marketing strategies.
7. Monitor and evaluate marketing campaign performance across online and offline channels, prepare periodic reports, manage marketing budgets, and provide recommendations to improve brand awareness, customer engagement, store traffic, and sales performance.
JOB REQUIREMENTS
1. Bachelor's degree in Marketing, Communication, Business, or a related field.
2. Minimum 1–2 years of experience in Marketing, Digital Marketing, or a related position.
3. Previous experience in the retail industry is highly preferred, particularly in developing and executing retail marketing campaigns.
4. Strong understanding of online and offline marketing strategies, campaign management, and brand development.
5. Familiar with digital marketing channels, social media platforms, e-commerce, and marketplace promotions.
6. Experience in planning promotional activities, events, store activations, and offline marketing campaigns.
7. Excellent communication, copywriting, negotiation, and creative thinking skills.
8. Strong analytical skills with the ability to conduct market research, evaluate campaign performance, and develop data-driven recommendations.
9. Experience in managing KOLs, influencers, partnerships, and external vendors is preferred.
10. Able to manage multiple projects, coordinate with cross-functional teams, and work within deadlines.
11. Proactive, adaptable, detail-oriented, and able to work independently.
