Job description for Marketing Executive at TANYU
Key Responsibilities
Digital Marketing & Brand Management
• Manage and maintain company websites, CRM systems, and digital marketing platforms
• Support and execute marketing campaigns, promotions, and branding initiatives
• Coordinate with external agencies, media partners, influencers, and vendors for campaign execution
• Assist in media buying activities and monitor advertising performance
• Work closely with internal teams to develop creative marketing ideas and promotional strategies
Social Media & Content Creation
• Manage and grow the brand’s social media platforms including Facebook, Instagram, RED, TikTok, and other relevant channels
• Plan, create, and schedule engaging content aligned with the brand’s identity and marketing calendar
• Interact with online communities by responding to comments, messages, and customer inquiries professionally
• Coordinate with designers, content creators, outlets, and external agencies to ensure branding consistency
• Stay updated on market trends, viral content, and consumer behavior to create relevant and impactful campaigns
Reporting & Market Analysis
• Monitor and analyze social media and campaign performance through monthly reports and insights
• Track competitor activities, market trends, and consumer engagement
• Provide recommendations to improve digital performance, customer engagement, and brand visibility
Requirements
Diploma or Degree in Marketing, Mass Communication, Business, or related field
Familiar with social media platforms and digital marketing trends
Passionate about F&B, lifestyle, and consumer branding
Experience with food delivery and reservation platforms such as GrabFood, foodpanda, Inline, etc. will be an advantage
