Job description for Marketing and Communication Leader at Precision Gym
About Precision Gym & Wellness
Precision Gym & Wellness is more than a fitness center—we are building an integrated ecosystem that combines fitness, recovery, rehabilitation, beauty, and wellness into one premium lifestyle destination. We are looking for an experienced Head of Marketing & Communication to lead our marketing team, strengthen our brand presence, and drive sustainable business growth through strategic marketing initiatives.
Key Responsibilities
- Develop and execute comprehensive marketing and communication strategies aligned with the company's business objectives.
- Lead and manage the Marketing & Communication team, ensuring effective collaboration, productivity, and professional development.
- Build and strengthen Precision Gym & Wellness as a leading premium wellness brand through consistent brand positioning and messaging.
- Drive qualified leads and revenue growth through integrated digital and offline marketing campaigns.
- Oversee digital marketing channels, including social media, paid advertising, CRM, email marketing, website, and content marketing.
- Plan and execute brand campaigns, community activations, partnerships, and marketing events to increase brand awareness and customer engagement.
- Analyze marketing performance, customer insights, and market trends to optimize campaign effectiveness and business strategies.
- Collaborate closely with Sales, Operations, Wellness, and Creative teams to ensure alignment across all customer touchpoints.
- Manage marketing budgets, campaign timelines, agency relationships, and overall project execution.
Qualifications
- Bachelor's degree in Marketing, Communication, Business, or a related field.
- Minimum 3 years of experience in Marketing, Brand Management, or Integrated Marketing, including experience leading a marketing team.
- Strong understanding of Brand Strategy, Digital Marketing, Performance Marketing, Content Marketing, CRM, and Paid Advertising.
- Proven experience in developing and executing successful integrated marketing campaigns.
- Data-driven mindset with the ability to translate insights into actionable business strategies.
- Excellent leadership, analytical thinking, communication, and project management skills.
- Experience planning and executing marketing events, community activations, and brand campaigns.
- Passion for fitness, wellness, lifestyle, or hospitality industries is highly preferred.
- Able to communicate in English is a plus.
- Portfolio showcasing previous campaigns, brand initiatives, or marketing achievements is required.
What You'll Get
- Opportunity to lead the marketing strategy of one of Indonesia's growing premium wellness brands.
- Dynamic, collaborative, and high-performance work environment.
- Direct impact on brand growth, customer acquisition, and business expansion.
- Career development opportunities within a fast-growing wellness ecosystem.
- Competitive compensation package based on experience and performance.
