Job description for Marketing Analytics Intern at Hatch
Hello!
We are Hatch, an impact-driven business with the mission to make digital and design opportunities accessible for all.
Hatch Academy runs skills and employability programs in Digital Marketing and User Interface, User Experience Design with a focus on supporting learners from all walks of life. Hatch Mediahouse provides trusted and accessible digital consultancy coupled with a suite of digital and design services to help organisations navigate their digitalisation journey. Underpinning both arms of our social enterprise is the commitment to push the boundaries of social innovation and bring solutions to where it is most needed and impactful.
Operating at the intersections of digital, design, and social impact, we work on exciting projects that focus on using emerging technologies to make the world a little better for all of us. Today, we are at an exciting phase of growth and are looking for individuals who see meaning and potential in pursuing a purpose-driven career.
Marketing Analytics
We are looking for someone who is passionate about using advanced analytics to uncover customer insights and improve Hatch’s business outcomes. You will be in charge of analysing business and media data across our online channels and come up with weekly reports that informs our marketing strategy. You will succeed in the role if you are hungry to learn and ready to take ownership of your work.
Roles & Responsibilities
1) Track, collect and interpret campaign performance data from Google Analytics and Social Media platforms (Instagram, LinkedIn, Facebook)
2) Build and manage KPI dashboards for real-time measurement of marketing effectiveness
3) Condense key information into weekly reports that deliver crucial marketing insights to inform marketing strategy
4) Identify opportunities and generate ideas for value creation from consumer behaviour insights
Learning Opportunities
1) Set up and maintain a consistent analytics reporting framework
2) Strategise, conceptualise, and execute a marketing campaign based on data-driven insights
3) Monitor and analyse consumer insights, transforming them into creative business ideas that drive company-wide objectives
Who are we looking for?
We look for people who are mission-aligned, with the ability to get work done, and are eager to grow in a social impact driven startup. How we evaluate them is by listening to the head, heart, and gut, from what is usually not captured on paper. Qualifications and work experience are relevant but are not exclusive proxies of capability. In shortlisting our candidates, we also look at instances of past work and evidence of a “can-do” attitude - we sometimes take a short call with candidates first to get to know them better before deciding whether to proceed with an interview.
For internship positions, we are looking for students from local Institutes of Higher Learning who are able to commit for a minimum of 5 months. This includes students who are looking to fulfil internship requirements or have plans to take a Leave of Absence.
While the "Cover Letter" option has been set to mandatory, please feel free to keep it conversational, and let us know what excites you about the role. We also understand that the application process can be a tedious one, and commit to following up with every applicant who applies to us. Candidates who drop a follow-on email after their application will be prioritised.
