Job description for Marketing Account Manager at WARP Digital
Run the strategy, the copy direction and the client relationship on every account you own. Your clients are Singapore's preschools, tuition and enrichment centres
About WARP Digital
We grow enrolments for preschools, tuition and enrichment centres, student care and children's academies across Singapore
Since 2018, we've managed over SGD 3M in ad spend, brought in over 250K parent enquiries and driven over SGD 65M in enrolment revenue
We work with some of the biggest education providers in Singapore
We run paid campaigns on Meta and Google that bring parents in. Then we coach each centre on how it answers and converts those enquiries, so leads become enrolments. Copy, creative and media buying are all done in-house, and clients come to us for our copywriting
We're a small team. We work remotely and meet clients at their centres for kick-offs and quarterly reviews
What you'll do
- Run your clients' marketing on Meta and Google, from strategy to results
- Lead weekly client meetings, and bring the next recommendation before they ask
- Brief and lead the copywriter, media buyer and designer on each account
- Read performance daily, and find the cause when results drop
- Coach centre teams on how they answer and convert enquiries
- Hit every committed deadline and keep each client's project tracker current
- Keep your clients, and propose the next project at renewal
Once ramped, you'll run 8 to 12 accounts, from single-centre businesses to premium brands. You'll report to our account lead
How you'll start
- Weeks 1 and 2: learn our offer, the school calendar and our copy standard, and join our account lead's weekly client meetings and reviews
- Weeks 3 to 6: take over your first accounts, with our account lead in the weekly client meetings
- Weeks 7 to 12: run your accounts on your own, with a weekly review with our account lead
What the job asks of you
Education ads tire fast and competitors copy openly. Smaller centres watch every dollar. Some weeks a campaign breaks late at night and you step in. People who want that pace do well here
Who you are
- You've managed client accounts for at least two years at a performance or lead-generation agency, or in-house with the same scope
- You work on Meta and Google ads, and you can turn cost per lead and return on ad spend into actions
- You can tell strong copy from weak, and you can say why
- You stay calm with anxious clients and lead them through a bad week
- You stay organised across many accounts and deadlines at once
- You're based in Singapore and can meet clients on site. We can't sponsor a work pass for this role
Preferred
- Experience in education or another parent-facing, lead-generation business
- You can set up or repair a campaign if needed
- You've led or coordinated a small team of specialists
- You know the newer automated campaign types on Meta and Google
- You use project management and automation tools
What you'll earn and get
- Full time, office hours, Monday to Friday, with Singapore public holidays
- Training on copy from the senior people who write and teach it here
- Work across strategy, copy, creative and media on every account
- Direct access to our account lead and our co-founder
- Progression on merit, with a route into leading account managers as the team grows
How to apply
1. Click Apply on this page
2. Attach your CV with one campaign you ran, the result in numbers, and what you changed to get it
We reply within two working days
