Job description for Koordinator Influencer Partnership at Công ty TNHH Cleanlink Việt Nam
About the Role
We are looking for a dynamic and results-driven KOL Partnership to develop and manage relationships with Key Opinion Leaders (KOLs), influencers, and content creators in Thailand. This role will focus on driving brand awareness, engagement, and conversions through influencer collaborations across platforms such as TikTok, Instagram, YouTube, and Facebook.
Key Responsibilities
• KOL Identification & Outreach: Source and onboard relevant influencers, celebrities, and content creators to promote our brand and products in the Thai market.
• Partnership Management: Build and maintain strong relationships with KOLs, ensuring long-term collaboration and maximizing ROI.
• Campaign Execution: Develop and oversee influencer marketing campaigns, coordinating content briefs, deliverables, and timelines.
• Performance Analysis: Monitor and analyze campaign effectiveness, engagement, and conversion metrics, optimizing strategies accordingly.
• Negotiation & Contracting: Handle partnership agreements, pricing negotiations, and performance-based deals to ensure cost-effective collaborations.
• Cross-functional Collaboration: Work closely with marketing, content, and sales teams to align influencer strategies with business objectives.
• Market Trends & Competitor Analysis: Stay updated on influencer marketing trends, competitor activities, and new opportunities to improve campaign impact.
Qualifications & Requirements
• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 2+ years of experience in influencer marketing, KOL partnerships, or social media marketing, preferably in the Thai market.
• Strong knowledge of TikTok, Instagram, Facebook, and YouTube influencer ecosystems.
• Experience in negotiating contracts and managing influencer budgets.
• Strong analytical skills with the ability to track performance metrics and optimize campaigns.
• Excellent communication skills in Chinese or English.
• A network of existing KOL contacts in Thailand is a plus.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Benefits
• Competitive salary and performance-based incentives.
• Opportunity to work with top influencers and leading brands.
• Career growth in a dynamic and fast-growing industry.
• Flexible and collaborative work environment.
