Job description for Head of Performance Marketing at Zando Agency
Head of Performance Marketing
About Zando
Zando is an AI-powered creative and digital agency that helps brands grow through creative, marketing, and technology-driven solutions. We work with clients across different industries, creating a fast-paced and dynamic environment where every project comes with new challenges and opportunities to learn. At Zando, we also leverage AI and the latest technology to make our work more efficient, innovative, and impactful.
Job Description
- Lead and oversee the Marketplace Performance and Ads team, ensuring the team delivers quality analysis, recommendations, and campaign execution.
- Develop and guide Marketplace Performance & Ads strategies to improve client sales, conversion, GMV, and overall store performance.
- Analyze campaign and marketplace performance to identify key issues, root causes, and optimization opportunities, then translate insights into clear action plans for the team.
- Review and ensure the quality of the team's performance reports, insights, and recommendations before they are shared with clients or internal stakeholders.
- Monitor Ads performance and budget utilization across platforms, and ensure the team takes timely action based on campaign performance.
- Work directly with clients to discuss performance updates, insights, recommendations, and next steps, including regular performance meetings and business reviews.
- Collaborate with Account, Creative, Content, and other teams to address performance issues and improve campaign, creative, and store performance.
- Provide 1-on-1 coaching, feedback, and direction to team members to improve performance and develop their skills.
- Encourage the use of AI, automation, and new technologies to improve research, analysis, and day-to-day team efficiency.
- Ensure the team stays up to date with multi-platform Ads and analytics, including TikTok, Meta, marketplace platforms, and other relevant channels.
Requirements
- Minimum 3 years of experience in Performance Marketing, Marketplace, Digital Marketing, or a related field.
- Experience leading or managing a Performance Marketing/Marketplace team.
- Strong understanding of Marketplace Performance and Paid Ads, including GMV, CVR, AOV, ROAS, and other performance metrics.
- Able to operate and manage Ads across multiple platforms, including TikTok, Instagram, Facebook/Meta, Shopee, and other relevant marketplace platforms.
- Strong in data analysis, strategic thinking, and problem-solving.
- Good leadership, communication, presentation, and client-handling skills.
- Comfortable managing multiple clients and campaigns in a fast-paced agency environment.
- Agency experience is highly preferred.
