Head of Marketing
Job benefits
- Free food and beverages
- Team building events
- Others
Must have skills
Job description for Head of Marketing at Koreakeun
Marketing Department at Koreakeun (PT Inspirasi Citarasa Makmur) drives sustainable growth for the business ahead by enhancing the public’s trust towards our product through leverage paid and other ‘virality’ channels and sharing updates to bring new and maintain customers onto the platform and continuously engage our community. We aim to base our marketing strategies on rich customer data that helps us understand what our customers and behavior need throughout the journey.
We are looking to bring on a Head of Marketing to grow the Department’s performance in supporting business performance and win the customers’ hearts. This role will be responsible for defining the overall development and implementing marketing strategies to strengthen the company’s market presence and deliver growth and business objectives.
This position will report directly to the CEO of Koreakeun and will be based in Bandung, Jawa Barat (Head Office).
Requirements
- A Bachelor’s or Master degree, with minimum 3 years of experience of related experience. prior experience background in marketing, social media strategy, especially for fmcg/f&b/e-commerce/tech/startups/agency is a plus
- Action & result oriented, flexible, innovative, and able to work both independently and in team as well as direct others
- Have strong data analytics skills to understand the pain points, requirements and predict future behaviors of customers through a data-driven marketing approach.
- Extensive end-to-end knowledge and experience in creative productions & processes (video productioal media, graphic design, copywriting)
- Superb creativity, critical thinking and out of the box mindset and with good understanding of our users and company’s views, expectations, and positions
- Strong project management skills to handle multiple tasks, to prioritize them and meet deadlines
- Demonstrated strong business judgment and decision-making skills along with clear ability to identify, prioritize, and articulate highest impact initiatives
- Experienced in managing distribution to modern retail channel or e-commercen, social
Responsibilities
- Plan & organize marketing functions (social media, creative content, digital marketing, promotion, branding, communication etc).
- Plan, design, and execute company branding & positioning strategies, make sure it’s in line with our values and deliver consistent and effective messages.
- Create, develop, implement and execute strategic marketing plans for the organisation and track the sales and marketing performance metrics to reach the business targets.
- Monitor KPIs and budget of the product and marketing team (Revenue, MAU, ROI of channels, user retention, CAC, campaign cost, etc).
- Identify industry trends and insights for inputs to drive efficacy of marketing activities (content development and optimization, advertising, etc).
- Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
- Create brand & marketing guideline for all marketing functions.
- Enhance the Marketing (Brand) team to create engaging marketing that is both effective and further affecting customer’s love for the Koreakeun brand.
- Partner with other Leadership Team members to ensure alignment between business goals, resourcing, and budgets.
About the company
PT Inspirasi Citarasa Makmur has several brands, one of which is Koreakeun.
Koreakeun is a company that focuses on food and beverage with vision is to become a company that inspires the world and to be ‘viral’ in the hereafter.
Koreakeun is more than just a korean street food. Koreakeun is a ready to cook food wrapped in the eye catching packaging. Our mission is to make Koreakeun a brand that inspires the world to create a better workplace for employees and communities.
Office address
Arjuna residence No. 7 Jl. Gegerkalong Hilir RT. 001 / RW. 04 Kel. Ciwaruga Kec. Parongpong Kab. Bandung Barat Provinsi Jawa BaratCompany gallery
