Head of Customer Acquisition
SGD4,000 - 5,000/Month
Full-Time · On-site
3 - 5 years of experience
This job was closed
Job Requirements
On-site
3 - 5 years of experience
Minimum Bachelor’s Degree
This job post is managed by
The Swim Starter
Skills
Job description for Head of Customer Acquisition at The Swim Starter
Head of Customer Acquisition (APAC)
Company Description
The Swim Starter has been providing Learn-To-Swim classes for kids since 1982 in Singapore, with a focus on equipping all children with the ability to swim to safety at all times.
Role Description
The Swim Starter is looking for a Manager of Customer Acquisition (APAC). The role will require you to execute conversion rate optimization strategies across various platforms, while coordinating with the marketing and operation teams on overall strategy through our operations. Team leadership will also be expected as you are required to manage your customer support team to materialize these strategies.
Key Responsibilities :
- Develop and execute a comprehensive customer acquisition strategy that aligns with our business objectives.
- Identify and manage various customer acquisition channels, such as digital marketing, email marketing, partnerships, and traditional advertising methods.
- Optimize acquisition campaigns through data analysis and A/B testing, ensuring a cost-efficient and effective approach.
- Lead and mentor a team of marketing professionals focused on customer acquisition.
- Continuously improve conversion rates and customer personas to enhance the effectiveness of acquisition efforts.
- Monitor and analyze competitor strategies to identify opportunities for differentiation.
- Stay up-to-date with industry trends and emerging marketing technologies.
Qualifications :
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in customer acquisition, with a track record of driving growth in a similar role.
- Proficiency in data analytics and experience using relevant marketing tools.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Creative problem-solving skills and a results-oriented mindset.
- Knowledge of the Education/SaaS Industry is a plus
- Able to work and learn in a fast pace environment
*This position is exclusively open to individuals holding Singaporean citizenship.
Job Type Full time
Work days : Mon to Fri
Hours: 9am to 6pm
Salary $4000 to $5000 SGD
About the company
The Swim Starter has been providing Learn-To-Swim classes for kids since 1982 in Singapore, with a focus on equipping all children with the ability to swim to safety at all times.
