● Own the strategy and execution for a Marketing and Revenue growth strategy
● Work with key stakeholders and internal departments to define both customer acquisition,
room selling, customer retention objectives, and deadlines to ensure strategic imperatives
● Develop quarterly plans, optimize operations, and drive business results
● Work with Tech and Product teams to ensure that marketing technology (internal or
third-party) meets the unique needs of the business
● Enhance the Marketing (Brand) team to create engaging marketing that is both effective
and further affecting customer’s love for the Bobobox brand
● Use measurement, tracking, and management platforms to produce analytical insights
and manage end-to-end Commercial department’s operations
● Provide thought leadership to help identify new opportunities and other emerging
● Partner with other Leadership Team members to ensure alignment between business
goals, resourcing, and budgets
● Engage with the Management to represent resource needs and performance for
● Bachelor Degree in Mathematics, Engineering, Marketing, or MBA; and/or proven of
minimum 10 years of related experience
● 10+ years Marketing, Sales, and/or Product experience on a national or regional scale
● Experienced team leader
● A clear understanding of both owned and paid marketing best-practices (including email,
referrals, push notification, SEM, and display marketing)
● Experience with the highly quantitative and analytics-driven environment, working with
complex datasets to understand performance and drive optimization strategies
● Demonstrated track record of managing a sizeable budget, driving financial
performance, and attaining measurable results through projects with clear ROI
● Demonstrated success in driving complex projects within cross-functional teams
including Marketing, Product, Brand, Sales/Revenue, CRM, and Tech
● Demonstrated strong business judgment and decision-making skills along with clear
ability to identify, prioritize, and articulate highest impact initiatives.
● Maturity, roll-up sleeves mindset, and people development enthusiast