Job Requirements
Job benefits
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Flexible work hours
Productivity curve is not something steady and consistent as it depends on each person's unique traits and preferences. At our company, as long as your team is in sync and your goal is hit, you can flexibly decide when you want to work.
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Remote work options
Thanks to technology, we no longer have to be physically present at the office to be productive. Joining our company allows you to work anywhere without place-constraint.
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
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Skills
Job description for Growth Marketing Specialist at Ka-bloom.love
- Providing recommendations to the growth manager in terms of the nurture strategy, media and channel plan based on the client's budget available for the strategy
- Conducting research such as user testing and surveys to find out the needs and wants of the target audience.
- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Ensuring successful campaigns to deliver the best return on investment, using data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders.
- Working closely with ad network partners to develop and execute on channel strategies and to capitalize on latest channel technology
- Act as internal SME and advocate for Marketing Automation tools especially Hubspot.
- Conduct day-to-day management and implementation of the automated program/campaign process including email, landing page and form creation.
- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive growth.
- Testing different value propositions and messages, building and running A/B tests across different channels to find the best angle to introduce our product for each target group.
- Evaluating performance of digital marketing campaigns and assessing them based on ROIs and KPIs.
- Minimum 3 years working experience in a key marketing position, preferably in a digital agency.
- Have 2-3 years experience in media planning and digital marketing strategy.
- Portray a passion and exceptional analytical skills and demonstrate a fluency in setting up pixels, campaign analytics, acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- Demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Twitter Ads, and Display Advertising.
- Capable of determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies.
- Able to use consumer insights and human psychology to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Familiar with marketing tools such as Semrush, Hubspot, Appsflyer, Salesforce, and/or other similar tools within the growth stack. A hands-on experience with Salesforce is a big plus!
- Experienced working with e-commerce business.
- Must also be a strong communicator both in verbal and written form of English.
- Highly adaptable and has an ability to learn quickly and come up with prompt solutions for marketing campaigns and programs.
- Strongly motivated to work in a fast-paced and dynamic environment with global clients.
- Eager to take on ownership and responsibilities, with a sense of commitment to delivering tasks and projects within deadlines and with the highest level of quality.
- Ability to identify and proactively communicate issues, areas of improvement, and to provide status updates.
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