Job Requirements
Skills
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Job description for Digital Marketing Specialist at VocaGame
- Work closely with Content Strategist and other leads to develop digital marketing strategies
- Develop a digital marketing strategy reflecting on the indicator, tracking changes, and monitoring the competition
- Collaborate with internal team to plan and execute all web, SEO/SEM, email, and social media advertising campaign executions including social media presence
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies critical conversion points and drop off points and optimizes user funnels
- Prepare reports on findings on Paid Activation while illustrating data with graphs & translating the complex result into written texts that are clear & understandable
- Identify improvement opportunities of growth & effectiveness of each Growth & Activation channel
- Help Growth & Activation team to run AB Test & provide analysis results
- Fresh graduate in marketing or a related field
- Have sufficient knowledge of websites and marketing tools (e.g., Google Analytics, FB Ads, Pixel, WebTrends, etc.) and A/B and multivariate experiments
- Have an experience in leading and managing SEO/SEM, email, social media advertising campaigns
- Self-motivated yet costumer focused
- Highly creative
- Good communication skills
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