Job Requirements
Skills
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Job description for Digital Marketing Manager at Power Commerce Asia
- Planning digital marketing strategic campaigns, including web, SEO/SEM, email, social media and display advertising and mastering google analitycs
- Design dan build ecommerce, website ecommerce be to be digital marketing
- Design, build and maintain our social media and brand
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Bachelor’s degree from an accredited university or college
- BS/MS degree in marketing or a related field
- At least 5 years proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Jakarta Office
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