Job description for Digital Marketing Executive at H.A.H. Entertainment Pte. Ltd.
Employment Type: Full-Time
Location: Remote/Hybrid (Working closely with a Singapore-based team. Candidates based in Johor are preferred to support Singapore events when required.)
About the Role
We are looking for 2 enthusiastic and hands-on Marketing Executives to join our marketing team. This role is ideal for someone who enjoys social media, content creation, digital marketing, K-pop and working on campaigns and events. You will be involved in the full marketing process, from planning campaigns and creating content to managing the app, engaging fan communities and supporting physical events.
Key Responsibilities
1. Marketing
●Assist in developing and executing monthly marketing campaigns according to the marketing calendar.
●Brainstorm and propose creative ideas for K-pop campaigns, giveaways, promotions and fan engagement activities.
●Assist in preparing campaign proposals, budgets, timelines and marketing materials.
●Support Meta, TikTok and other digital advertising campaigns, including creative testing, targeting and performance monitoring.
●Monitor K-pop trends, artists and fan communities to identify new marketing opportunities.
●Create marketing materials using Canva and other design tools when required.
2. Social Media
●Plan and create content for Instagram and TikTok, including Visuals, Videos and Stories.
●Maintain a consistent posting schedule and content calendar.
●Create platform-appropriate content, adapting creative styles for Instagram and TikTok.
●Monitor trending K-pop topics and social media trends to develop relevant content.
●Engage with followers and K-pop fan communities across social media.
●Assist in growing social media presence and fan community.
3. App CMS
●Upload and maintain K-pop news, artist information, events, and other app content.
●Ensure all app content is accurate, and timely.
●Monitor app content and identify opportunities to improve user engagement.
4. Event Support
●Support the planning and execution of K-pop, entertainment and promotional events in Singapore when required.
●Assist with event preparation including booth setup, marketing materials, and promotional activities.
●Support on-site activities such as participants engagement, app downloads, and registrations.
Requirements
●Diploma/Degree in Marketing, Digital Marketing, Communications, Media or related fields.
●1–3 years of marketing/social media experience preferred.
●Hands-on experience managing social media accounts, including content planning, creation, scheduling and posting.
●Comfortable creating content for Instagram and TikTok.
●Familiar with Canva, Capcut or similar tools.
●Basic understanding of social media metrics and digital marketing performance.
●Creative, proactive and willing to take ownership of tasks.
●Able to work independently as well as in a team.
●Willing to support physical events, including weekends events when required (Off in lieu will be provided.)
Plus Points
●You love K-pop!
●Experience in managing CMS platforms and mobile app content.
●Experience in event marketing.
